Sina Weibo active

Do you or your friends have such a feeling: In the last six months, the number of micro-blogging and micro-blogging more and less, and more time to brush information to the micro-letter circle of friends?

Some people think, "micro bo more and more unlike the media, more and more like large media, back and forth that few things, there is nothing new, a little to everyone's direction." Others say that, in addition to the low quality of content, Weibo's social attributes are gradually being replaced by micro-letters.

Of course, the above are just the user's feeling, not comprehensive and objective.

Let's talk with the data.

For this reason, the tiger sniffs the independent third party the social data evaluation organization knows the micro to do some data mining and the analysis for us.

The micro-blogging is mainly based on the number of Weibo users of Sina Weibo with more than 10,000 fans, analysis (the reason to select this part of the user's micro-blog rating analysis, because it is known that Sina Weibo is a large V-driven products), the conclusion is as follows:

1. Sina Weibo Weibo has experienced 2009 and 20,102 years of growth, reaching two peaks in 2011 and 2012. From the second half of 2012 began to show a trend of decay, 2013 again to stabilize.

2. From the data of the review, several outbreaks have been experienced over the years, such as: 2011-6-26, 2013-2-4, 2011-6-20, 2013-2-5, 2013-2-8.

3. The overall rate of transfer has increased steadily.

The following is a panorama of Sina Weibo activity data (2009-2013) and a local detail chart (2011-2013):

From the activity data, the conclusions that can be drawn are:

1. The active degree of social media platform depends on the major events of natural and man-made disasters and some topic festivals. The weekend (many small troughs) and long vacations are obvious lows.

2. The activity of social media platform has been steadily rising since its establishment in 2009, and there has been a brief decline in the end of 2011. But after reaching its peak in the middle of 2012, Sina Weibo has seen a rapid decline in activity. Up to now, it has fallen to the level of early 2011, falling more than 30% from the peak period.

3, Thursday for Sina Weibo platform a week of active peak, more than the bottom of the weekend 12% or so.