Sina's microblog business officially landed on Nasdaq

Sina (Nasdaq Gs:sina) announced that its micro-blogging business (NASDAQ:WB) officially landed on Nasdaq, becoming the first Chinese social media to be listed on the global scale. The IPO is priced at $17 and is within the 17-19 dollar range of the offering price range. The IPO raises up to 328.44 million dollars.

It is understood that Weibo has issued a total of 16.8 million U.S. Depository Shares (ADS), priced at $17/ads. Each ADS represents 1 shares of microblog shares. Microblog ads began trading on the NASDAQ Global Select Market on April 17, with the code WB.

All ads in this release are from microblogging companies. Underwriters have been granted an option that is valid for 30 days, with the highest option of oversubscribed 2.52 million ads from Weibo.

Goldman Sachs Group (Asia) and Swiss Credit Securities (USA) are the joint underwriter of the IPO.

This is the fifth year since Sina launched its microblog business in 2009, with Weibo listing the first listed company in the domestic social media field, which was officially renamed Weibo at the end of March this year.

Listing will consolidate Weibo's leading position

2009 Sina launched a micro-blog beta, triggering China's internet industry, "micro-bo Hot", at most when more than 10 internet companies launched micro-blogging products. After nearly 4 years of intense competition, Sina Weibo's user size, activity and revenue has been in the absolute leading position.

As of March this year, the microblogging month active user 143.8 million, day active user 66.6 million, is the most active social media in China. Weibo has more than 80,000 government agencies and officials of Weibo accounts, 70多万个 personal certification account and 40多万家 enterprise certification account, in the government, enterprises, celebrity celebrities and ordinary users play an important role in the interaction. On the commercialization side, Sina Weibo operating profit reached 3 million U.S. dollars in the fourth quarter of 2013, becoming China's first profitable social media platform. In the first quarter of this year, micro-blog overall revenue reached 67.5 million U.S. dollars, an increase of 160.6%.

The successful landing of Nasdaq has not only proved the unique value of Weibo, but will also further strengthen Weibo's leadership in social media. Mr. Chao, chairman of Weibo, said Weibo will continue to be the user experience as the core, further enhance the mobile end and PC end of the use of experience, so that users can be more fluent and convenient access and sharing of information, while micro-blog will be in mobile internet advertising, E-commerce, mobile payment and other aspects of exploration, to create a social marketing ecosystem.

Dissemination and marketing value advantages highlight

In the field of communication and marketing unique advantages, is expected to maintain the long-term leadership of Weibo, but also to the micro-blog appreciation space has sufficient confidence.

The open communication mechanism makes Weibo a "public chamber" in China and is an important channel for the public to understand and discuss hot spots. In the case of the aircraft's failure, Weibo was the first media platform to release information, and the reading volume of more than 20 days related topics reached 1.81 billion. The article "derailed the Door" after the release of the Apology Micro-blog interaction total more than 4 million, and the Oscar "strongest photo" in Twitter forwarding volume. Weibo is also the most professional social platform, not only in the event to play the role of public opinion guidance and information purification, but also for the public to provide expertise in various fields, and through the fan service platform and other functions to enhance the value of social media services to users.

The unique value of microblogging in the dissemination, and constantly promote the media industry in-depth changes, and actively promote and micro-blog and other emerging media integration and development, has become the media industry's important development trend. China Central Television, People's Daily and other important media in the micro-blog positive attempts, for other media to provide an important reference.

At the same time, Weibo has become an important channel for government to promote public services. At present, a number of government and public service agencies through the official micro-information consulting, emergency warning and other services, Beijing Subway company official micro-Beijing subway this year many times through Weibo to netizens to send fault early warning, for the public to travel to provide reference. With the improvement of service functions, the Government and enterprises will be able to provide more services through the official micro-Bo is also expected to become public life, "hydropower coal."

In addition, with the establishment of marketing closed-loop, the marketing value of Weibo has been further upgraded. Recently, the Charm clan, the polar route and other enterprises in micro-Bo launched a sales campaign, through the cooperation with a series of manufacturers, "Browse-interest-the next single-pay-share" marketing closed loop has been formed, and has been strengthened. Social Marketing integration Solution provider Socialtouch predicts that companies will invest their own more marketing budgets, even customer service and CRM budgets, into microblogs and related ecosystems.