Singer Hu Haiquan: I'm an entrepreneur and an investor.

At the scene of the Chinese angel investor meeting on the May 20, Haiquan got up and left the meeting, and many young men immediately pursued their signatures. As a veteran music combination plume "members, debut 15 years, Haiquan often appear in the performing stage, and this time to become an angel meeting guests, with many investment circle Master theory, really let the person in front of a bright." My knowledge structure cannot be complete to become an expert in this field, so I have not positioned myself as an investor, I see myself as a relative rational booster. Haiquan in an exclusive interview with the state of entrepreneurship. At present he has been in wearable equipment, online tourism and other fields have been angels, a round and other investments, investment in Turman technology and other start-up companies. In fact, in recent years plume "in the entertainment industry also has a remarkable cross-border innovation performance." At the end of 2013, they use U disk released its nineth album "Rebirth", which was seen as a subversion of the traditional record of the press conference mode, the use of jobs style, the release of the scene there are plume "brand cosmetics, audio, watches and other products of the corresponding display." In 2014, he launched a new book, "Ask the Spring", but also as a feather spring brand "a value-added product." Haiquan founded two companies. As early as 2005, he founded the Beijing Feng Culture Communication Co., Ltd., the EQ record ("EQ Record"), which is the core business of music production, artist training and management, music copyright management, record recording and distribution. Haiquan as president of the company. The music industry has changed over the years, as Haiquan has said, for a long period of time, relying too much on carrier platforms to advance. But the EQ record has been operating until now, Haiquan explained, and in the long run, EQ is working in the upper reaches of the industry chain. and Beijing Masters Culture Development Co., Ltd. (hereinafter referred to as "Giants") was founded in 2010, the main operation of the plume and other brands as well as its extension products, "regeneration" of the products are mostly made by the company to promote. I've spent a lot of time and energy on this for the past two years. "Ploy people to the operator, and then to investors," Haiquan said, "All of this because of the diversity of work, the new experience of life will be reflected in his creation." He hopes to wait until his investment logic and experience are enriched to become a manager of a cultural fund. My understanding and understanding of the cultural industry and the sense of mission will be stronger. "Venture state: As an entertainer, how did you think of entering the field of investment?" Haiquan: First of all, I am also an entrepreneur, the first to do the EQ record is the production company, is related to their own industry entrepreneurship, including now the founder of the Giants is also entrepreneurial. Start investing because you have to manage your own wealth, or, from the earliest consideration of how to manage the money well and apply it to more valuable places, slowly have the investment needs and ideas, and then slowly come into contact with corporate equity investment, Angel investment in these new businesses. At this time I really think, as investors in the end what is a positioning? What is my logic as an investor? Besides, from an entrepreneur's point of view, I understandThe needs of some entrepreneurs in the same industry. Just as many investors themselves are entrepreneurs, it is also a natural process. Venture capital: How many startups are currently invested? Haiquan: In the past six years I have invested in a total of more than 10 companies. The exact amount is not convenient now because I have a commitment to other angel investors. I can only say that as an angel wheel, millions of levels are not small, and some projects are more than million dollars. Venture capital: in your venture capital project, please give two impressive cases? Haiquan: There are different examples at different stages, I can't tell you everything. To give two typical examples, one is my recent investment in a tourism industry project, but at present its products are not mature, also not to the release period, simply said it is to do intelligent tourism customized services online platform. Why should I invest it? Because I am a traveling enthusiast myself and find that there are a lot of pain points to solve during the trip, the creative team's ideas and the technologies they have can solve my problems, and the travel service platforms that you know are not well addressed. So I choose this project from a consumer's perspective to invest. And as I participate in the smart hardware of the DSM technology, they not only have new ideas, but also have a lot of professional experience, they are the development of technology, development capacity is strong enough. Now, it's just a lack of experience in mass production and brand marketing. Venture capital: What is your investment logic in the process of investing? Haiquan: I think all the investors ' ideas are different, but as the investment behavior itself, the profit is the first appeal, let the wealth increment and the preservation is also the most basic demand. On this basis, to me personally, I believe that the change in a country is a result of cultural change. For example, our current economic cycle, economic development to a certain extent, the social existence of all kinds of pressure and tension depends on cultural power to solve. But just as our society is not encouraging and disseminating education, culture and creativity, and lacks the spirit of contract, there is a tension between people and a lack of mutual trust. It may be a little far away, but it's actually what I'm going to do: To do something about the change in Chinese culture. The change of cultural power can solve many problems and troubles in a country. It can be said that my investment logic is: the control of capital and resources combined to do to change the cultural power of things, this is bottom-up, even through a work in the Art field, or through a creative product will bring about change. Venture capital: What problems have you encountered in the process of investing? Haiquan: With the example of the DSM technology, we had a very successful micro-credit marketing, with only more than 10 micro-letter forwarding to bring in more than 18,000 watches. But because of the intelligent hardware itself it is a production cycle is very unpredictable things, so a while ago a product jump ticket issue, affecting a number of word-of-mouth. That's the problem for the brand and the team: a particularly good message has brought a bad result. TheWe must also face the greater challenges and pressures that may arise in the future as we bear such things. I think I as a financial investor, but also to fight with this group of people, one is to solve public relations problems, the second is to continue to cooperate with the entrepreneurial team in absolute trust and support. Entrepreneurial state: In some of the non professional investment cases, in addition to funding, you personally play a role in what? Haiquan: I personally as a social brand, in fact, to do for the product, Project endorsement, is to give them the credibility of support for the entrepreneurial team to bring good marketing effect, I played a lever, Or the role of the catalyst, there is a need to the founding team, the company's brand faster to the market. Entrepreneurial state: From singers to managers, to the cross-border experience of investment, what do you think is the biggest difference? Haiquan: From singers to operators is a natural process, many musicians will do their own production company and then run. Investment, for example, my interest in mobile internet and learning power, really as I said before, our industry has become particularly poor, we need to find a transformation of the opportunity to export. In fact, I began to look for and learn from 2004 and 2005, and began to pay more attention to different industries. Because I believe that the transformation of an industry needs to be accomplished by technological channels and cross-border combinations, not by the industry alone. I don't think there's a big difference in this cross-border process: Is it the creator of a team or the creator of a song? That's all. Actually, it's all work. Every social person in our society is doing everything in the shape of a work. Maybe 100 people want to shape a successful work, called a magazine; 50 people created a work is this U disk; When I am a singer, I create a work by myself or two people. The only difference lies in the ability to test people's cooperation in various fields. Entrepreneurship: Where do the individual challenges come from in the past few years when doing all kinds of things? Haiquan: mainly from two aspects. To be realistic, the first knowledge structure is a challenge to me personally, in other words, I clearly realized that it is not good to do things by interest, we must learn more things, such as investment and financing areas of expertise, and to participate in any one of the industry business has a real understanding, this is the problem of learning ability. Another point is my personal energy distribution problem. Because the artist work is a person must be present "work, it will take up a lot of my time, and my current personal 70% physical time in the performing arts." Therefore, outside the performing arts work can only be fragmented, hoping to be able to do nothing, take into account to do all kinds of things. Sometimes I almost got myself into a mess. But now I'm at least trying to adjust and deploy. I am well aware of my different identities in different fields, and I know what kind of energy I'm investing in and how I'm investing. Because I think the business can not be lost, the focus is very important. Pioneering state: Talking about focusing, thinking of aBrand development issues, such as the increase in the value of the business brand before Lang is also quite high, such an extension will dilute the core value of the brand itself? Haiquan: Yes, actually, considering this issue, this brand development can only be an extension. To an artistic creator, grasping the instinct of inspiration and expression is innate, accumulate the different creation experience, will only be more mature. In fact, the creators are often faced with the problem is the creation of bottlenecks and experience a sense of decline, if there is no new life and a new sense of experience, the creation will be very weak. On the contrary, I have just said that the expansion of the boundary will bring a lot of new experience, including my investment and business operations are also a kind of experience, thinking, creative subject matter, and this thinking will bring new problems, will be in the creation of interpretation. And what about the boundaries of the spread of influence beyond art? It was probably a best-selling single, and the sales of tickets to the concert represented influence. Now is not, now more can be in the channel, means or team to speak is the witness, Feather spring brand hopes to become the leader of this new direction or an experimenter.