Sino-Foreign joint venture "The second Spring": PSA Holding hands Changan

Ding Bin In recent years, China's auto market, with its stunning growth, has rewarded the early venture-capital multinational giants and proved their foresight with the fact that "the Chinese have got the world". Especially since the onset of the financial crisis, the still strong growth of the Chinese market has let many frustrated European and American market giants in China staged a "spring story." Audi, GM and other achievements proved that China can achieve a luxury brand of the international status, and can even become a bankrupt enterprise "life-saving straw." So from two years ago, those who had been frustrated in China's market, such as Zeng, such as the Chinese market to miss the multinational car companies have woken up, accelerate the running into China, with a positive attitude towards the joint venture in China. 2010, the PSA (France PSA Peugeot Citroen), Subaru, Land Rover and other multinational brands in China joint venture news, they have been lightning strike, joint venture success, or the initiative to throw hydrangea, frequent contact with Chinese enterprises, coupled with the former Fiat, Chrysler, a variety of different models of joint ventures gradually spread. It can be said that the auto industry's Sino-foreign joint venture "second Spring" is being staged. PSA, which has been a 18-year joint venture in China, has played a "drag two" game last year. July 9, 2010, Changan Automobile Group and PSA signed a joint venture agreement, decided to set up a vehicle manufacturing joint venture in China. According to the agreement, the project is funded by Changan and PSA according to each 50% proportion, registered capital of 4 billion yuan. Among them, the first phase of the plan to invest 8.4 billion yuan, the total investment will exceed 12 billion yuan. However, for PSA, such as HO (blog) value of two partners, is to ensure that China's business to accelerate the development of the focus, after all, even VW, Toyota, such as rich companies in the face of two partners will also be stretched. As more multinational auto giants Enter the country, the "rush" in the Chinese auto market is bound to be more intense.