Site Content Planning three words "fine, simple, deep"

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Hi, I'm Xiang Shaobo, New Year's second article.

A year ago to help a customer site to make a diagnosis, the other is a company to invest in the industry site, a lot of advertising efforts are also good, but the user came to stay, let me help him determine what is going wrong. Read my article friends know that I do site planning to advocate users, brands, profit three large chunks, these three pieces are required to reflect the content and expression. Site user problems not to mention the main reason is certainly not enough viscosity of the site content, users visit your site because the site has what he needs, if the user is attracted by ads and headlines but can not find what he wants to naturally go.

Content is to attract users to retain the user's key, no user brand, profits are floating clouds, this shows the importance of content planning, then how to plan to attract users, retain the user's content? To someone that the content planning of the site in fine, simple, deep three words to decide.

Website content planning "fine" word:

What is "fine"? Fine "is not much do not spend not miscellaneous, the site content of the site theme and brand." Site column planning must be closely related to the site brand, column content must be closely related to the title of the column, all only for the embodiment of brand value, tight brand theme, can not do the column as far as possible, can not do the content as far as possible do not do. Suggest you can go to see push, push a column and content very good embodiment of "fine" word.

The beauty of the essence is to make the website more professional, the user group more accurate, also reduces the website the operation cost and the work load. Many sites have a very attractive and valuable brand name, but because the operator in the planning does not have "fine" the word of mind, still want to do a wide range of Web site so that the content too much too miscellaneous, so that users feel this site name is inconsistent, and ultimately reduce the brand value.

Website content planning "Jane" Word:

The meaning of "Jane" is simple and clear. Site to do simple, plainly, users open a look at what the site is to do, have their own things. Now the freshness of the theme-style website is the best proof of this. Site does not need to have much complexity, Sina home so long excuse me a few people can pull to the bottom to see, I anyway is not, to see what to find direct point navigation column into the. Baidu is so simple, to find what there is, we are happy to use him.

Many friends in the Web site planning like to make a lot of the home page, want to put all the things in the home page, the results instead of thankless, not only increased the volume slowed down the speed of the user also does not necessarily like. A page of the most important and most valuable is the navigation and browser framework 1024x768 part, is the essence of the site, this piece must be carefully planned, the most reflect the value of the brand in this piece. A lot of friends like to put ads in this big place this is very undesirable, unless your site is a pure flow garbage station.

In doing the site column planning also try to do "Jane", the similar related to all the rules for a large column, and then subdivided below.

Website content planning "deep" word:

"Deep" that is fine, precise, profound meaning. Now there are a lot of websites Shino is a certain industry site, a large number of columns, covering the entire industry and related industries; But although many columns are not one to do fine precision, not learning general. This is like 72 lines of line to understand, the line is sloppy, the result is not as good as a only understand a line but the knowledge learned to improve the people, the real society of such things big and there. Instead of doing so many columns, it is better to do with the brand closely related to the column, the columns do a deep, so that users need what from the column navigation can be clear at a glance, no longer spend time looking for what they want. Go to your website to search for users will certainly prefer to go to Baidu search.

Xiang Shaobo here to everyone's advice is to do a big and miscellaneous better than doing a few, and so you have to achieve the ultimate effect of more slowly expand.

This article original: (Guangzhou website construction www.020720.com Author: Xiang Shaobo) Reprint Please specify, thank you!