Site keyword selection and positioning of the five music

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How to choose key words to achieve accurate positioning of the business?

1, stand on the customer's point of view to select keywords

Web site managers or business operators because they are too familiar with their products and business, in the choice of keywords, easy to assume their own point of view, 211.html "> Feel certain Keywords users will certainly go to search." They stand on the expert's point of view and choose some overly professional keywords. The actual situation is: The user thinks the way and the merchant not necessarily same.

2, to choose the key words of efficiency

The most effective keywords are those competing web pages are relatively few, while the user search more times than words. Some keywords are likely to compete on the Web page very much, to spend a lot of money, a lot of energy to row in front, but the actual search of the word is not a lot of people, making input-output ratio is very low. In this case, the enterprise should redo the detailed investigation, select the keyword again.

3, research and analysis peer site, to find efficient key words

Choose the keyword in the main search engine search, select the top peer site, analysis of these site meta tags used which keywords to see what is not previously thought.

4, according to search engine to provide relevant search, to understand the key words to choose

For example, in Baidu input keywords, Baidu's search engine will have a lot of project links, the entire page will have some relevant keyword search.

5, according to the search engine to provide keyword tools to generate some extended keywords

Understand the probability ranking of each keyword in the search engine, and then study the keywords used by the customer. For example, my Site Korean uprising (www.shangxie.net) around the "couple outfit", it will appear similar to the "couple outfit wholesale" "South Korea couple outfit" "Taobao couple installed to join" and so on, these are frequently used by customers, the search for high probability of vocabulary.