Six major mail marketing precision skills

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We speak of email marketing is different from mass spam, email marketing premise is to get the target customer recognition and acceptance, so that mail marketing can reflect its unique value.

Before we begin our explanation, you must be clear about the e-mail you need to send as a need to enhance the value of the enterprise or the need to spread the junk virus, because for all enterprise mailbox users and some free mailbox users, their mailboxes can be very good shielding garbage and virus, only after the owner of the mailbox to obtain the approval, You can spread your products and advice to him without wasting a lot of manpower and time.

First, Target customers:

Getting the target customer's approval is the first step in email marketing, so the wording and content of the message is particularly important. Before sending the message, start by sorting out the list you need to send, the list can be your previous and current customers, your intended customers, your company's Web site registered users, or from the statistics of the demand for users, in short, aimlessly send e-mail will be a clumsy and thankless means.

Second, the professional beautiful mail design:

This point does not need to elaborate on the belief that everyone can accept that the style of the mail is basically the continuation of the company's own image and the company's website style, in addition to the characteristics of the company's products can be produced with a beautiful and rich features of the publicity page.

In addition to the tone, the arrangement and performance of the text is also very important and flattering part, highlighting the main propaganda points and the most grasp of the user needs of the text, it placed in the most conspicuous position, remove the cumbersome text description, with the ability to reflect the theme of the picture, will make a lot of messages.

Third, continue to maintain and develop customers:

After receiving a confirmation receipt from the target customer, you can get a list of potential users, maintain and make good use of it, will bring great convenience to the future sales work, at the same time, continuing customer development should form a normal work to implement. This is a wave of the process of dredging, mail marketing adhesion and sales staff, after-sale staff level will directly affect the list of long-term effect.

Iv. attractive and valuable content:

The value of the content of e-mail determines the sustainable development of email marketing, which requires enterprises to give full play to their own advantages. We can take a look at EF's free oral English course, it is a very successful case of email marketing, with its practical significance to the user, which ignores the occasional impact from EF's ad mail and increases the value and benefits of the ad mail.

Another successful case is a cash coupon email from a shopping website, and a combination of ads sent by the Mail also shows unparalleled vitality.

Of course, each industry's propaganda points are not the same, such as group buy network can provide information, consulting companies can publish some timely information resources ...

Five, rhythmic send interval:

e-mail delivery cycle is also a very artistic knowledge, which needs to master the combination of mail and users, as well as the time value of the mailbox to consider synthetically. Of course, the product also needs to have a correct understanding and real-time and reliable market research. and to make mail marketing a normal and acceptable mode to continue.

VI, always care for your users, confirm the validity of the mailbox:

Regularly to target users to do a questionnaire survey is also a positive means of email marketing, this relatively interactive way will make users feel their needs are concerned, but also as a means of confirming the validity of the mailbox. The content of the questionnaire should be specially designed to be a closed question and answer, avoid the obvious product promotion.

Article Source: 269 Enterprise Email (http://www.net269.cn) Original, reprint please specify the source!