Small and medium-sized web game companies will face a survival crisis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2008 17173 published China online game Research and Development survey based on the survey to understand the situation, the current Chinese research and development of web companies have more than 250, mainly concentrated in Beijing, Shanghai, Beijing, the number of companies more than 1/2. Because of bullish web game revenue prospects, and the technical threshold is lower, upfront cost is also low, a large number of web companies in the short term. Most of the small size, the number of 10 people, the average month can develop a web game, product similarity are higher. At present, the number of Web game products in the market is close to 300, some of the company's products after the search for a variety of cooperation, due to product quality is not high, operational investment is not strong. Overall revenue is not ideal, deduction cost monthly income more than 100,000 yuan, more web game research and development company is still wandering in wards.

17173 believe that the traditional large-scale network game manufacturers in 2008 have invested in the development of web games, including Shanda, nine city, long tour, net dragon, snails and other manufacturers in large online games companies have launched or will soon launch the Web game products. For Web game developers, competition, mergers and acquisitions, restructuring will be the theme of the 2009 Web game movement.

Crisis】

1. Competition crisis

According to the survey, the number of small-scale research and development companies is too large, showing supply and demand imbalances. Fierce competition, because the Web game product development technology threshold Low, has not yet formed a core competitiveness technology threshold. Product quality homogeneity, good resources, channels so much. You use me also use, depend on what stand out? With the fierce competition, the company to fight the resources, spell the talent, spell products, capital, spell technology; Due to small and medium-sized companies to invest less, the company's business is not ideal; Raise the threshold of competition and force the company to withdraw from the market, if entered the field of Web game as the client game like, enter the threshold of tens of millions of yuan, on the billion! To compete with big companies is more scarce, traditional industries such as frightened, the financial crisis did not affect the game area, cash in the hands of very few companies. The current web game product similarity, the use of engine similarities, the lack of a real sense of the core technology and product competitiveness.

"First-class companies to do the rules, second-rate companies to do the technology, three-flow company to do products, four-flow company to do business"

2. Talent Crisis

The core value of the game industry is talent, lack of talent, even in good projects, because of human factors to increase project risk. Industry leaders make rules, standards, and improve the competition threshold. A person who has a monopoly on talents, is left to competitors, or has the ability but not high quality to choose. Because of the lack of talents, small and medium-sized companies in the weak position in the competition, more difficult to make a difference. For example, Grand 20 plan, 18 plan, the most recently heard is 20%, 20% threshold has been established. Known as the provision of funds, is really attracting talent, large companies have operational channels, talent, and capital. Further webgame development process will inevitably improve the technical threshold, starting next year small team, private investment type would be further frustrated.

3. Financial crisis

"Warm to know new" look at 17173 download channel resources, several major manufacturers pay, package resources, package columns. In the fierce competition in the Web game market, the future is very likely to reproduce the rise in the threshold of competition, will be left to many small and medium-sized companies have few resources left. Resource contention will be more intense, team personnel system due to small and medium-sized companies lack of strength, investment is small, will be in the strength of the team competition in a passive vulnerable position. Various types of collaborators will also be from the low cooperation conditions, product prospects are not clear small and medium-sized companies transferred to the strength of large manufacturers. It will be more difficult to carry out business cooperation, because the competition of talents and resources is strongly threatened by large manufacturers. The company runs a vicious circle, will eliminate a large number of companies and teams inevitable. Small and medium-sized companies generally lack of funds, financial crisis in the context of external funds to enter more difficult, capital requirements will directly affect the survival of small and medium-sized companies. such as venues, personnel size, the company registered capital, network culture Business license, personnel team, office rent and so on. More than the current situation, most of the company's income in the 100,000 trillion yuan, the crisis appears to be not far.

Conclusion】

Small and medium-sized companies lack of innovation, product positioning is not accurate, quick set of mentality is serious, put in the product too little thought. Because a lot of game engine code can be directly found, many people want to take the opportunity to get a pen on the flash, and did not really do a good job of the idea of products caused by a large number of homogeneous products flooded. This is also the big company boss said the Chinese game market is still very broad, small company bosses say the competition is fierce, because they say is not the same thing.

When most companies do not eat meat, webgame technical barriers to further improve. A small team has no skills, no profits, and most companies don't. Technical barriers to improve, the development team reshuffle, the market will be clearer. A team that has the skills and ability to survive will regain its attention. The current problem is survival, like business, holding back will appear opportunities, can not keep to change careers. Future to large companies to develop product teams, there will be opportunities to jump out after survival, to obtain the survival and development space.