Small Mikaefa Mios System: Is the hype or the big recruit?

Wen/Sun Yongjie a few days ago, there are rumors that Millet is developing its own mobile operating system, although it is still hearsay, but still caused a small concern in the industry.　　After all, as the most growth of China's smartphone makers, coupled with the recent millet around its smartphone ecosystem extensive layout, this rumor is not without any basis. From hearsay, the so-called Mios is based on the current Firefox OS system depth customization. To this, there are comments that this is the millet want to be in the future to get rid of Google's Android control measures. At the same time, given that the current Firefox OS is primarily geared toward ultra-low-priced smartphones, the future smartphone growth is driven by low-cost smartphones in emerging markets, so the millet's deep customization system based on the Firefox OS system does have its reasons for development. The problem, however, is that the system is less competitive in the marketplace from the current performance of the smartphone in the Firefox OS system. In this case, millet based on such a system of depth customization can enhance the market competitiveness of how big challenges. What needs to be explained is that for the Low-cost smartphone market, Google has launched the Android one system, but from its initial market in India, the performance is not ideal. One reason for the unsatisfactory performance is that the smartphone of Chinese handset makers such as Millet has a more cost-effective advantage over the Indian market than the Android one system. Does this mean that even in the so-called Low-cost smartphone market, the use of Android-customized handsets such as Millet has shown an advantage? If so, is it necessary for millet to push an operating system that is based on poor market performance and also positioned as a low-cost smartphone? In this sense, millet push their own mios more like a gimmick, after all, Millet is now the thunder, if the foreign claims to develop their own operating system, to strengthen the industry for it is not a simple mobile phone hardware manufacturers, but is committed to building the understanding of ecosystem enterprises not without help. And the well-known fact is, how could an ecosystem manufacturer not have its own operating system? The next question is, if Millet is aware of the weakness of the Firefox OS system, rather than willfully to build their own operating system? Here we have to mention another Chinese company Huawei. The industry knows that in the past two years, Huawei in the smartphone market is also very rapid development, that is, by virtue of this momentum, Huawei launched its own sea-thinking chip, and its use of its smartphone (mainly the main price of the Glory series), and the market response is not bad. And industry clear, Huawei Glory is Millet's biggest opponent. In this respect, Huawei has recently said that the Glory brand to mark Millet, while the Huawei Brand is directed at Samsung and Apple. I do not know the industry to see Huawei's market brand positioning how to feel? At least, we believe that Huawei's contrast, downgraded millet to a secondary rival (not on par with Huawei's brand), Lenovo that Huawei always put its own Heiss chipAs the competitiveness and innovation is stronger than the promotion of millet, millet in order to mark Huawei, there is indeed a need to launch their own operating system. Huawei has built its own ecosystem from the hardware level of the chip, and millet from the soft system level to improve and strengthen their ecological system, after all, through the creation of MIUI, millet in the software accumulated considerable experience and advantages, and from the future development of smartphones, system and software differentiation is the focus of competition. From this point of view, millet to build their own operating system, whether from the trend to adapt to the market, or propaganda, are slightly higher than Huawei. So the rest of the problem is millet to build their own operating system is the feasibility of how much? With Huawei to promote its own sea-thinking chip similar, millet has its own smartphone, and shipments of large, so it can be used to its own operating system on their smartphones (such as low-cost red rice or future lower-priced mobile phones). Let your smartphone act as the carrier of your own developed operating system. The key is to see whether Millet dare to promote their own products of courage. Mention of mobile phone manufacturers to develop their own operating system, you have to let the industry think of Samsung. Samsung's own mobile phone operating system Bada abandoned, Tizen Dystocia and the recent development of the Group message Service Chaton service closed, it seems that the handset manufacturers in the system and software development of the natural weakness, which also indirectly reminds Millet to create a real ecosystem and application of the difficulty. In addition, in view of Samsung is currently the world's largest smartphone shipments of manufacturers, arguably Samsung in the pre-installed mobile phone operating system has a Tun advantage, in fact, before the Samsung push Bada, this advantage once let Bada's market share reached about 3%, or even more than at the time of Microsoft Windows Phone market share, but eventually Samsung gave up. The reason for this is that, in addition to the poor experience of systems and apps themselves, Google's pressure may also be one of the main reasons. The so-called precedent, Samsung these in the autonomous mobile phone operating system encounter and path, I do not know the future of millet if you really push their mobile phone operating system, how to face? However, from the previous millet mobile phone in India because of the ban on patent disputes, but soon resumed sales look, the wayward millet seems to have no one to block, so the above Samsung in the development of their own mobile phone operating system in the obstacles placed on the millet, perhaps it is not a thing. Millet will find a solution. Moreover, compared with Samsung, at least in the Chinese market, its system and software development capacity is higher than the other. To sum up, we think that the development of the independent operating system millet rumors, whether the last proved to be a gimmick or really willful, for millet this abnormal company (Lei said) have good reasons, and these good reasons is ultimately the success of millet in the future or ahead of the tie? Watch while you walk!