Smart Home concept familiar with the entrepreneur or sentimental

After years of concept hype, smart home industry finally felt in 2014, "Spring": in addition to financial concerns, policy guidance and support, as well as the establishment of the big smart home business park, but also for entrepreneurs sent bursts of warm wind. On the surface, the smart home industry seems to have everything. But in an interview with a commercial newspaper, entrepreneurs and investors in the industry are not so optimistic. In their eyes, smart home products to be general consumers to fully accept, there is still a distance.

At the beginning of the new year, smart home in the investment market to steal the limelight. In foreign countries, the internet giant Google has spent 3.2 billion U.S. dollars and 400 million U.S. dollars to acquire two smart home enterprises, the domestic, Jingdong also announced that its investment-oriented smart home field products Broadlink Series officially launched, and online sales ...

Seize the opportunity to hold the word of the industry, this is the internet giant Google has always been the style, its smart home industry strategy is the same. January 13 This year, Google announced that it will be 3.2 billion of dollars in cash to buy smart home equipment business nest. It is understood that nest to produce thermostat and fire alarm and other high-tech equipment, and these devices can be connected to the Internet, through the smartphone to control. January 26, Google also said it would spend 400 million of dollars to buy into the london-based AI start-up company DeepMind.

In foreign countries, Google's two acquisitions launched a "smart home trend." At home, electrical manufacturers and electric companies have also played a smart home idea. This January, in 2014 International Consumer Electronics Exhibition, Sichuan Changhong, Qingdao Haier, Hisense Electrical appliances, TCL, Konka, Skyworth and other domestic electrical manufacturers have launched a "smart home" products. On the electric business side, the BoE is more urgent. January 13, the Beijing-East announced that its investment in the field of Intelligent Home Broadlink series products officially launched, and on the same day in the Beijing-East exclusive starting appointment. Yesterday, the relevant director of Jingdong told the newspaper reporter, the Broadlink series including the second generation of intelligent sockets, intelligent remote control and intelligent air detector and wall switches, these products can be combined to achieve home appliances remote intelligent control.

In addition to funding concerns, the policy for the industry guidance and support to the smart home to send a warm wind. Last December, the Ministry of Industry to China Mobile, the Chinese telecom and Unicom issued the LTE standard 4G license, which provides a more high-speed platform for the development of smart home.

At the same time, the local entrepreneurial park also opened the door to the smart home industry. Recently, the intelligent home supply chain platform and smart home Industrial Park project officially in the whole industry chain model settled Nanan District. "It is expected that by 2017, the industrial chain will realize output value of 5 billion yuan, directly add employment 3000~5000 people." "Nanan District Science and Technology Commission, said the relevant person.

Case

Technology and product mature market why not buy it?

Funds, policies are sent to the warm wind, smart home industry seems to have everything. But in the eyes of investors and entrepreneurs, the market for smart homes is not that optimistic.

"We have now successfully developed smart bulbs, curtains, fans, locks and a range of products that are already on the market." "Last July, Wan Ken from a major graduation after the establishment of" Chongqing Deep Shu Technology Co., Ltd. ", the company's main intelligent home system development and production. "Our products mainly have two functions, one is to be able to use the mobile phone to the home related items remote control; In addition, at home, the owner can also be manipulated by voice." "Wan Ken Introduction, the company is currently developing new products, but also to air-conditioning, television, photo-head remote and voice control."

"The concept of smart home has been a concern for more than more than 10 years, the technology is relatively mature, but for the consumer and market development is still in the initial stage." "In the more than a year of Wan Ken entrepreneurship, he realized the biggest difficulty, but also to the consumer to explain and promote the product process." "Many people think it's a sci-fi plot, and their lives are too far away." Wan Ken said, the company's current customers are mainly live villas, garden house high-end consumers. For ordinary consumers, they can accept tens of thousands of dollars of furniture, but very few people are willing to spend more than 1000 yuan to buy an intelligent system.

"Consumer this road impassability, we also tried to find the developer and the material tube directly, but this road is also very difficult." Wan Ken said that the company is still in the entrepreneurial stage, there is no scale and no brand effect, it is difficult to be accepted by developers and material management. In order to promote the product, Wan Ken cast a special trial point and experience point. Through this intuitive way, Wan Ken that the company can not be strong "live" down. However, how far to go in the future, it is necessary to see when smart home products can be truly widely accepted by consumers.

Investors say

What about product development?

Recognize the mainstream "grounding gas"

"Google's investment in the smart home industry may be aimed at mastering the right of speech. "In the opinion of Daiwei, vice president of Boulder Venture, there is still a huge obstacle to the growth of the smart home industry--the development of industry standards."

Daiwei that the standard in the industry is really "lead the whole body."

"The application of Internet of Things, mobile interconnection and other technologies to home life, this technology application is not a problem, the problem is the unification of technical standards." "Daiwei said.

Daiwei For example, in the current intelligent home production enterprises, some direct use of mobile phone control home, home appliances products, and some are through the power plug to control the above items; In addition, some smart home products with Bluetooth control, and some with WiFi, these need a unified standard.

"From now on, Google is competing abroad for the right to speak on this market standard," he said. Domestic, the Internet, electricity dealers, home appliances manufacturers and other industry giants have also been involved in this area, the future of the products occupy a greater market, who also has the right to speak. "Daiwei said.

In Daiwei's view, for the small and medium-sized entrepreneurs such as park, the urgent task is to find the mainstream direction, and then put into research and development and production.

"In product research and development, entrepreneurs must meet the ' atmosphere ', not just to show off the technology." "Daiwei said.

Daiwei noticed a detail: some entrepreneurs in the design of products, the application of a lot of High-tech, but its products are "away from life", there is no practical use.

"With a good product, you have to learn to protect it with a patent, and use the brand to wrap it." "Daiwei that the smart home industry is not high technology threshold, so the formation of brand effect, it is the enterprise can grow up" key.

(Responsible editor: The good of the Legacy)