Smart Wear product burst, looking back at this year

2014 Smart wear equipment has always been hot, a variety of products emerge, hand-ring has been rampant, when the watch is right, even Luo are outgoing to do smart watch. However, the real development of the smart device industry, looking back on this year, perhaps we can change the perspective of wearable equipment.

This year's smart wear products are a big break, but the commercialization of the popularity of the concept is not hot. Wearable products from Google Glasses, entertainment control, child care, health care, smart home, smart clothing to communications and other fields, capital gathered, technology competition accelerated.

1, 2014 Global Wearable Equipment Technology path

With the promotion of capital and the attention of media, smart wear technology has entered into different fields to explore. However, from the current global technology path, the current technical path of smart wear is divided into four main: one is to Samsung and other traditional communications enterprises as the representative of the path of wearable equipment, is based on the intelligent clothing products; The path of wearable equipment, which is represented by traditional sports entertainment companies such as Nike, is based on positioning, Sports and entertainment smart wear products; the third is to Google glasses as the representative of the wearable equipment path, is based on the virtual reality of glasses or immersion-type intelligent wear products; The fourth is the mobile medical-oriented wearable equipment path, which is based on blood pressure, heart rate, blood sugar, metabolism and other aspects of monitoring.

Of course there are other aspects of the exploration, especially the vertical, subdivision of the field of exploration in the deepening. However, from the 2014 situation, wearable products in the first to second path of the commercialization of relatively high, but the spread of the commercialization of the lack of concept to the popular.

2, hot not from the consumer demand

The phenomenon of the wear-and-clothing industry seems to be similar to the once-e-commerce industry. Once the popularity of E-commerce, in addition to industrial development trend factors, can be attributed to two reasons: on the one hand, from the capital-driven forces, in addition to the support of various funds, in addition to a large number of coal bosses into On the other hand, from the technical engineer's promotion, some technical engineers hope to enter through the technical advantage. Today look back, success and live in a few, this is God horse reason? My conclusion is that, on the one hand, the capital is not familiar with the commercial path of the industry, the second is the technical staff competition, the lack of understanding of commercial needs. No matter what the reasons, summed up a word is not familiar with the commercial path of the industry.

Today, a big part of the smart-wear industry is coming from both sides, on the one hand, the impact of the overall economic environment, capital investment channels are relatively limited, coupled with the entire mobile Internet, the entry of technology giants, as well as media attention, these factors have prompted some capital flows to the wearable equipment industry. These capital flows can be roughly divided into two routes: one is the open capital market, mainly in the wearable equipment industry chain of the relevant companies to support, which is mainly concept stocks; another is VC capital support, mainly to some creative industry team, or to some ideas of the team to support, Mainly to the end product entrepreneurship concept.

On the other hand is encouraged by the State University students and scientific research personnel of the independent entrepreneurial policy, at the same time because the development of smartphones has been saturated trend, as well as the impact of the trend of mobile Internet, to promote a number of entrepreneurial people into the subdivision, vertical market openings in the business opportunities.

From the current smart concept in the capital market and media, combined with commercial application acceptance and popularization, it is obvious that smart wear products in the commercialization of the implementation of the path has produced a deviation. In Google's case, I've been talking about how Google, no matter what it buys, is not really about smart-home and smart-wearing, but to continue its status as a big data empire in the mobile internet era, followed by Google's ongoing acquisitions for capital and industry exploration.

Samsung, for example, is the result of a typical business path dependency. Because of Samsung's success in communications, it thinks of this technology, moving directly from mobile phones to watches, and then attaching some exploratory performance. Before Samsung's second generation of smart watch products had yet to be launched, I had concluded that it would not be a good commercial success. This is part of the communication as the representative of the enterprise, it is difficult to get rid of the path of business decision-dependent thinking.

In the current market situation, no matter what kind of situation of access and support, it is clear that the performance of the market has failed to meet the expectations of all parties. This is not only the investors, entrepreneurs, including the media, consumers and so on after more than two years of time, its enthusiasm has come to a certain degree of decline.

3, the station to the tuyere may be because TA

The bursting of the wearable industry can be described almost overnight, and if the real demand is not driven by consumer demand, what is the wind that allows wearable equipment to suddenly stand above the tuyere. This should be viewed from two levels, one is the industrial development trend level, which mainly from four reasons:

The first aspect is the development of the Internet industry, with the rapid speed from the traditional internet to the mobile internet era, how to make a virtual mobile world in a more realistic way, it needs to use wearable equipment for interpretation;

The second area includes the development of 4G and wireless communications technology, the value of wearable equipment is highlighted in the PC Internet age, or in the traditional internet age, the value of wearable equipment is difficult to highlight, we are not likely to wear a watch on hand and behind the drag with the network cable to run;

The third aspect is the traditional IT industry chain in the development based on Moore's Law, the performance of components continuously improve at the same time and constantly miniaturization, just in some links to meet the requirements of the micro-wearable equipment industry;

The last is the arrival of the big data age, wearable equipment has become the mobile internet, the era of the network of things a key portal, which is the international giant to advance to wearable equipment.

The second is the capital level, mainly from the three reasons: the first is that the whole country is not bad money, but also at the national level to encourage the support of innovative entrepreneurship, and the young People's entrepreneurship provides a relaxed environment; the second is the capital market, the bear market before the recent bull market, Most of the capital in the capital market is difficult to profit from the weight of stocks, so it turned to the investment trend industry, which helped to push the wearable equipment industry; The third aspect is the whole economic situation downward, the traditional industry is depressed, the real estate investment also suffers from the predicament, the short-term profit investment channel is blocked, impels the capital to look for the trend industry.

It is precisely because of the above two levels of seven elements to promote wearable equipment into the tuyere of pigs, capital, talent, as well as media attention has shifted to the industry, resulting in the rapid growth of wearable equipment.