Snapchat has dug up Facebook executives

Beijing time December 4 Morning news, according to the U.S. Science and Technology blog AllThingsD reported, "Burn after reading" Photo and video sharing applications Snapchat has dug up Facebook Executive Amily White (Emily White) to hire her as COO.

Instagram, who was in charge of the advertising business before the Facebook photo-sharing app, Snapchat just turned down Facebook's 3 billion dollar offer in less than 3 weeks.

Mr White said the invitation had made it impossible for her to refuse because Snapchat last month had just surpassed Facebook and received a billions of dollar valuation.

Mr. White, who is a junior in the Instagram team, was formally the senior executive of the company in April of this year and was Kevin Histrom with CEO Kevin Systrom. Although Instagram's advertising program has started poorly, Systrom says Wright has helped to get the application's income-generating plans on track and has attracted a number of powerful partners.

Snapchat's recent popularity has not only been a frequent source of acquisition news, but it has also achieved rapid growth, and growth has not slowed at all. While Snapchat rejected Facebook's offer, the two had an interesting similarity: Snapchat CEO Evan Spigger (Evan Spiegel) was recently sued by the venture partner Reggy Brown (Reggiebrown) Claim to return one-third of the company's ownership.

In addition, there are many people in the industry think that Snapchat is just a bubble, although attracted many young people's attention, but not a penny earned. However, Mr White's mission after joining Snapchat may be to help it deploy income-generating programs.