SNS website Operation cheats: Pay attention to the early guidance to improve the user experience

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With the popularity of SNS, Ucenter Home (SNS) like discuz! (BBS) as the network community to build stations standard. In order to better let more network community with good Ucenter home, we specially prepare ucenter home (SNS) Build Station "Operation Cheats" series of topics, a lot of ucenter home (SNS) actual combat application of small skills, and the vast number of webmaster friends to share, Willing to ucenter home and the majority of webmaster friends grow up together.

Focus on early-stage guidance and improve user experience

First, invite Friends landing page settings:

Some time ago, a friend complained to me, the user entered the Ucenter home very confused, the loss rate is very high, registered users of every 3 people can have 1 people upload avatar, and can log in a few members. He blamed it on SNS for users too advanced, users do not know how to play.

In fact, there are many webmaster can let users familiar with SNS, and stay to become the core users of the site, such as 5G, 17HR, fans and other sites can gather in a short time around the active user, has been explained that the problem should not be here. On a personal point of view, the problem is likely to arise in the context of promotion or user guidance, if the user-group selection is not biased. This article will share with you how to find the problems that arise during the user boot process to better help users integrate into Ucenter home.

When we do the promotion can attract users to visit the site, show the user the first page, we call it landing page. Since it is the user to visit the first page of the site, then it gives users what kind of impression, whether it can motivate users to have enough interest to browse or register to the site, will play a decisive role.

Suppose we want to invite a friend to attract users to register Ucenter home, then the user will see the page should be the following figure, the map is our promotional activities in the user contact Line station landing page.

If the user's point of view, the focus of the content is "who invited me, the people who invited me here have all the information," and the people who invited me, the friends I know, and the ones I've known ... and in the middle of this, the user is likely to be interested in the photo of the sponsor, TA's friend, And what you can get when you join, and the end user registration and otherwise to see whether the above content is enough to make him interested in registering.

From the above points, AdSense initial mass registration invitation, you need to pay attention to:

First of all, will be invited to upload the avatar as the user will be invited to be more interested in the type, such as for young members can upload non-mainstream mm avatar.

Secondly, the location of the existing friends as far as possible to show and invite/invited person (group) similar friend Avatar, build station initially not so many users of the case, can be in the background basic settings-system functions-site default buddy user (or register some attractive ID vest add invite promoter as Friend).

Finally, the invitation to explain the part, most users will not go to see the content here, but if you want to change this part of the content, quickly attract users, webmaster can according to their own site situation and needs, modify the language pack in the/language/lang_cp.php file, find the " You can use the Mini blog to record every bit of your life "and replace the corresponding text content, such as joining us can meet more friends of the same age." Here can play, write more rich content to attract users.

If the user spontaneously to invite friends, the effect is much higher than our batch issued invitations, because at this time for the invited person, it is important who invited him, and the page is only ancillary content. So also advised webmaster to encourage and guide users spontaneously invite friends to join the site.

Ii. Open tasks with choice

The 1.5 version adds the task function, the system built-in task is to assist the member to quickly learn to use Ucenter home, guides the user to complete the information, facilitates the member to establish the relations and the exchange, compared to 1.2 edition user's data completion degree enhancement ratio surpasses one times. However, it is not a built-in task for all sites, the webmaster can easily open or close a task in the background. If there is a jump rate for a task page (the user who goes to the page and leaves, is significantly higher (or the task completion rate is significantly lower), it may be that the user has an impediment to completing the task (or the task content is not appropriate for the current site's users). We can adjust (or close) the task by investigating the user to see which step has the problem.

Because the task design is the progressive type of task content, as a webmaster we need to do observation is not difficult to find, every downward level, the task of completion gradually reduced.

The following figure is the task completion of a Web site (excluding the task of collecting the loyalty package):

From the first step to the fifth step of the task, update the head to complete the loss of personal data rate of 46.2%, completed data to the publication of the task loss rate of 37.7%, published log to add a friend task loss rate of 36.8%, add friends to verify the completion rate of the mailbox task has increased. The verification mailbox for the user, than the addition of 5 friends is much easier, but also reflects the user to fill in the mailbox is very effective. It is clear that the highest wastage rate in each of these steps is the "Supplemental Profile" task, which filters out more than 45% of the users compared to the previous task.

The task of adding personal data here is clearly a must, as the integrity of the personal data will directly affect the future use of friends and applications in Ucenter home. Therefore, we can try to simplify the task, so that users in the various data, fill in the most important.

To open the task of completing the profile page, we can see that a total of 10 items need to be filled in:

For real-name certification requirements of the site, we can modify the task introduction and task judgment to simplify the task, to assist users to improve the task of completion.

First, in the mission statement, only the gender, birthday, home, place of residence and other key information.

Second, in the task judgment, removes the name and the marriage condition judgment.

The modified effect is:

This effect is more simple and intuitive to inform users, need to fill in the contents of the above can be, to reassure users.

The above introduction of two points is only a small part of the improvement experience, each site has its own characteristics and user groups, as long as the continuous improvement experience to adapt to the user's habits, will always find their own web site methods.

Author: Shaolin Sing Ucenter Home (SNS) operations expert

Product Introduction:

Ucenter Home (referred to as Uchome) is a set of social networking software (Social receptacle Software, referred to as SNS) built using Php+mysql. Through Ucenter home Build station can easily build a friend relationship as the core of the Exchange network, so that site users can record the dots in life, easy to quickly publish the log, upload pictures, but also very convenient to share information with their friends, discuss the topic of interest, Easy to understand the latest news of friends. Ucenter Home emphasizes the concept of "family" and fully recognizes the importance of individual privacy for each site user. Ucenter home emphasizes providing users with the information they want to focus on, and has multi-level filtering control over information noise. Ucenter home to Ucenter as a multi-application switching center, can operate independently, and can be implemented with a number of application hooks, especially the discuz! forum to complement each other. Ucenter Home uses a powerful, flexible manyou open Platform open platform for third-party applications. As an open platform Application development standard (API) for the Ucenter home site, the Manyou open platform offers a variety of personalized Internet applications (such as voting, movies, gifts, digging for gold, etc.) for the users of your Ucenter site.