Social identity strategy of website Operation Social identity of popularity

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There are many new stores open, like to hire people in the doorway line, causing hot scenes, one is to attract attention, the second is that most people have the mentality of conformity, want to reduce the cost of trial and error. Anyway so many people in line, there must be a unique place. This is the psychological hint, this is social identity.

There are many levels of social identity, one level is the recognition of experts and authority, one level is the identity of friends, and one level is the recognition of the group behavior of strangers. The core of social identity is the power of example.

Some English training schools have just started to recruit students, the total can not find people, how to do? Oneself in the list to fill out a lot of names, let new people think: The other people have signed up, there is nothing to hesitate, direct registration. Beggars begging in subways or other public places are also masters of social Identity Psychology, who prepare some money for begging and put a psychological hint on potential handouts: Others have given, and you may not consider giving.

The famous American commentator, columnist Walter Lippman once said: "Where everyone thinks in the same way, no one thinks very deeply." This reveals the inner core of social identity psychology.

If you run the forum site, the beginning is not a lot of users to register a vest or to surround friends, classmates and other people to join the audience? Nothing more than to create an atmosphere of social identity.

From the website operation, the following points are often used by the site operators of the strategy and methods, from 9-13 of these small chapters will focus on the social identity in the site operation strategy.

Social identity of popularity

"The human nature of website operation, strategy and actual combat" mentioned that this is almost all E-commerce sites will be used to kill technology, is the most popular product is what? which products or who are the rankings? There are two benefits: on the one hand, to help users find good products, on the other hand, is also a hint to other new users: So many people bought, quality and other aspects will be guaranteed. Not only e-commerce sites, music sites, information sites, etc. are also making full use of social identity psychology. For example, the music site will certainly do the rankings, the information site will be the hottest information presented to the home page or other prominent position. Digg website is to make full use of the principle of social identity developed. It changes the way the news is presented through the social participation model.

Tencent Weibo is known as the world's first micro-blog at a time when Liu's fans topped 8 million, surpassing the Twitter site's first Lady Gaga, nearly 700,000 people. For Tencent Weibo's operations, this is a very good marketing event, allowing potential users to know Tencent Weibo, to improve the visibility of Tencent Micro-blog. At the same time, Tencent Weibo has a very good degree of activity, even Liu Xiang in Tencent Weibo, and there are 8 million of fans, resulting in a group effect, especially to expand to the ordinary user groups. To do the website operation, the key is to seize these marketing points vigorously promote.

Often see the best-selling list of the year, download the largest software, there are other best and so on, and even some sites in order to achieve a best or the top of the data, hiring the Navy to brush tickets and so on. Its appeal is simple: even 1.3 billion of the Chinese people have approved software, Web sites, applications, you have any hesitation?

In the actual operation, the most want to express the part highlighted out, not all of them made the best, best-selling, etc., need to cooperate with the overall strategy and strategy to carry out the actual combat.

Excerpt from "The website operation Humanity, the strategy and the actual combat" a book. This column article belongs to the original work, if reprint, please indicate this article source link address.