Soft text is not the real benefit of advertising is the essence of soft

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Now many people attach great importance to the marketing of soft wen, indeed, a good soft wen, can bring the effect, often better than millions of advertising marketing effect is better, but I found that many of the soft text is almost deviated from the essence of the soft text, completely walk is straightforward advertising propaganda, A lot of soft text at a glance can be seen in the promotion of a product, it seems that such a soft text can quickly occupy the user's eyeball, but very few can be implanted into the user's mind, in fact, the soft text is not advertising, the real benefit is the essence of soft text, then how can you write the soft style to show the true benefits? The author from three aspects to talk about their views, I hope to help the vast number of friends!

One: To allow users to open a useful mentality to write soft text, publicity is just that casual encounter

Soft writing content must make a lot of readers friends feel helpful, such as from emotional to let users get sublimation, from life can feel the article is very useful, from the thought, can see profound insights, only such articles can be circulated on the Internet, So we write the purpose of soft text is not simply to their own website or product marketing, but to find ways to occupy the user's mind, only with such potential content can get better reprint or influence!

But this writing, may many stationmaster thinks, that such article even has the help to many users, but there is no advertising content, such articles for their own, help or not ah, in fact, in such an article, as long as their marketing products or websites, through a variety of implantation methods, or deep implants, or shallow implants, Allows users to see the site you want to advertise, not necessarily in the article left a lot of anchor text and hyperlinks, unless you want to do outside the chain optimization, if you do brand marketing, these hypertext or anchor link will even play a counterproductive, the best way to implant, is that kind of casual encounter, so that users feel like MU Spring breeze!

Second: Attention to detail, write delicate to

The writing of a soft article, must be regarded as a creative attitude, the creation is not plagiarism, not imitation, but to write their own character characteristics to write their own unique ideas, write out the details of others can not experience, thus, to write a good soft, not some of the language master in the eyes of pediatrics, Only need to words the need to promote the product or website, through a little wonderful text to publicize so simple! In fact, a good soft article, whether from the details of the description, or from the depth of thought, can let users experience the joy, or sad feelings, from the subconscious inside the corresponding product implanted into the user's mind! It can be seen that the soft writing is not a very easy thing!

Third: The advertisement implantation should stand in the Third-party rational appraisal

A lot of people in the soft text, when the placement of ads, like the product owner to promote their products, this way a look easy to let the user feel that this is in Wang Po sell melon Puff, simply not trustworthy, the right way to advertise, should use a third party to the product or website evaluation, this evaluation should be rational, Not all agreed, you know, any product has its own shortcomings, the so-called gold without pure, no one is perfect, a is not a complete product manufactured products are certainly not the ideal product, there will always be this or that kind of defect, so in the advertisement implantation, should these defects also tell the vast number of users, so that can appear real!

The above is the author summed up the writing of soft text need attention to a few skills, mastered these content, it can effectively avoid into the soft wen too exposed publicity, Wang Po sell melon-type propaganda, and even sell dog meat vinegar-style soft writing misunderstanding! This article by www.nfrencai.com in A5 webmaster net starting, reprint please indicate the source of information, thank you!