Sogou search official announced a strategic cooperation with WeChat

Backed by Tencent mountains, Sogou action faster and faster.

At present, Sogou search official announced a strategic cooperation with WeChat, the official access WeChat public number data. Millions of WeChat public accounts have become the main source of information for users, but in the past these messages basically flowed inside WeChat and did not fully integrate into the entire Chinese Internet world. Moreover, subject to the characteristics of social platforms, there are still many room for improvement in the user experience in most WeChat public numbers, such as the operation mode and the aggregation of information. So Sogou search function is undoubtedly targeted at the user experience of this key area is undoubtedly, when WeChat users by entering a keyword, you can simultaneously understand all the public number of the wonderful views on the issue. It can be said that the operator of the public number will also be freed from the single mode of operation of "pulling fans" and finding a broader channel of transmission.

This action shows that Tencent and Sogou are aware of this year's competitive situation is changing, more and more diverse competition, but also rhythm faster and faster.

"Sogou cooperation with WeChat, Sogou to attract users will be a very effective means." Analysys analyst Yu Jing said. A variety of APP from Tencent Sogou pulling effect is indeed very obvious. At present, as a supplement to universal search, WeChat public platform search has become the hottest search product of the moment, especially after World War II, its search volume is rapidly increasing. It is reported that, in addition to Sogou search mobile client, the user in Tencent major clients such as Tencent QQ, QQ browser, mobile QQ browser, etc., can enjoy Sogou WeChat public platform search service.

The reason why the industry is quite concerned about this cooperation, mainly because it is an innovative search mode, Sogou brewing "social search" has gradually surfaced. In fact, previously sogou CEO Wang Xiaochuan has repeatedly said that "to do Baidu can not do for the 600 million Internet users brewing pinyin input, the next subversion."

Sogou, vice president of search division Ru Lvyun said access to micro-channel public article linking people, meaning Sogou search to join the social search direction. "At present, over 10% of the content is not available through search engines. The content is mainly distributed on social platforms and peer-to-peer question and answer platforms. If an innovative platform product can address these needs, whether from the user experience or the industry Of the development, have a disruptive strategic significance. "Thus, two key words search Sogou WeChat search: comprehensive aggregation, retrieval subscription. This means WeChat allows the public account classification search, sorting out the scattered information.

After cooperating with WeChat in an all-round way, the reporter found that there has been a great change in the new version and introduced new functions such as discovery channels and post-it notes. Discovery channel, you can recommend for the user focus news, hot search fiction and other vertical search resources, search results more accurate and convenient. Sticky features, users can choose to subscribe to the content of interest and added to the client's home page, but also flexibility to do "Zhiding" position adjustment.

See Sogou how to innovate in the mobile search business, we must put Tencent's big industry structure to understand. Tencent through a large number of acquisitions, has established a relatively complete life service system. This year, Tencent and Ali work in the field of O2O force. So, Sogou Tencent is one of the important layout of the mobile portal.

In the traditional PC era, Baidu is synonymous with search, users can connect to all other Web sites through Baidu, and ultimately complete the various needs. In the field of mobile search, the current search is mostly embedded in the scattered APP, failed to open up with the outside world. The future how to solve each individual APP with the external connection is a very promising thing. Sogou's comprehensive upgrade, it is aimed at this goal. Make users more personalized access to information, the function can be customized to stick to the user, making mobile search back into the many mobile phones outside the APP entrance. Tencent is through the entrance to Sogou to help them connect all the real world, complete O2O layout. Sogou public number search, just the first step. The new version of Sogou sticky notes, including hot words, weather, novels, stocks, but also directed at all important aspects of life. "Search is the core of the connection, the PC era is to connect people and information, the future is connecting people and services. Sogou addition to WeChat resources, numbers pass, voice assistant, the future there are disruptive products and opportunities." Ru Lvyun stressed.