Solomo Trend vs SEM

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; "Search engine is the window of desire" almost all Internet users in these "window" to talk and look for their own needs, this in you can understand a lot of things, but this is a traditional search understanding. In the new internet trend, search thinking and search methods have quietly changed.
The Google Empire apparently felt the great "pear" that this change brought. has long been no longer the Microsoft, Yahoo, and other traditional internet Google, but in the apple with the Bo kill once in the passive, The latter, as a subversive in the mobile field, forces Google to adjust the top management system and corporate development strategy. If the Android system makes Google and apple a tie, the social one facebookg more Google on pins and needles, Google the new development of a variety of social products are broken before the horse.
With the socialization, mobility, and to serve the local small and medium-sized enterprise Groupon also strong rise, the Internet Solomo (socialization + localization + mobile) trend has been very obvious, in this emerging market in China, Solomo quickly swept it circle, the electric business circle, marketing circles and advertising circle, Become a hot topic for everyone to relish. Solomo has gradually deepened to every aspect of our lives, but also affecting the people's search behavior changes, in the United States, last year, mobile phone search volume rose 400%, 74% of users are out of the mobile phone search, 1/3 of the mobile phone search is about local information, there are 63% People used their mobile phones to search for merchandise when they bought things in stores, and 59% of consumers shared information with their friends on their mobile phones when shopping. All these Solomo search behavior changes, but also lead the Search engine marketing field of change. Strictly speaking Solomo is not a marketing way, but a marketing concept, this concept in the field of marketing is the group marketing, space marketing, time marketing complex. The emergence of Solomo, the impact on Internet marketing is undoubtedly huge, but at present can not become the mainstream of interactive marketing, is still trying and the phase of the model cable,
Overall Solomo is a big challenge to search marketing.