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Soft text, that is, soft advertising. Soft text advertising is the use of low-cost inputs, as much as possible to seize the eyes of potential consumers, so as to improve product sales force, improve product visibility, enhance the impact of the site. Nowadays, although the consumer group most of the soft text ads are controversial attitude, but, soft wen for corporate brand propaganda and the promotion of website visibility has played an important role, some well-known enterprises have their own soft marketing team. The source of the website traffic mainly has the following seven kinds: Search engine, input URL, collection folder, Exchange link, website navigation, advertisement Bomb window, soft article promotion.
In addition to search engines, soft text to promote the most easily live traffic, but also easy to increase the chain and weight, the development of the site itself is of great benefit. How to write a good soft text?
The key is to learn to innovate. A good soft text first from the title to give people a bright feeling, followed by the content to be refined, proposed to new. As long as you are good at discovering the facets of things in life, in your mind to see and hear more to organize and innovate, it is easy to get new inspiration, new inspiration, so that the so-called good ideas are inadvertently burst out. And the so-called innovation must be based on the usual more to read and write, to develop their own practice anytime, anywhere, record any time, any place ideas.
Second, we must learn to be attentive. Now there are many different forms of soft text ads, but can be called a boutique article of the lackluster. A lot of people write soft Wen basically is to increase a chain, the impatient is impatient, have no intention at all. The success of the Internet, no one is to achieve immediate results, only the real intention to precipitate, to accumulate, will have a real harvest.
The release of soft paper in addition to the credibility of a better site, the general will consider some authoritative portals, such as Tencent Network, Sina, etc., so as to improve the visibility and brand of the site. The authority and credibility of the portal site is the best support point, through the portal site published soft text, can be directed to the audience to disseminate brand information, and then to improve the visibility of corporate brand, imperceptible in the audience to generate consumer awareness.
In addition, the portal site propaganda time is relatively long, and in search engines occupy the ranking advantage, in the information dissemination is often cited and reproduced, expand the spread of the area and scope, to the enterprise propaganda played an immeasurable effect. This article from the eyelash paste Net: http://www.jiemaogao.org/, reprint please reserve, thank you.