Some points of sharing the writing of the commercial mall Copywriting

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The commercial mall in recent years has developed unusually fast, which has both the department store type, there are vertical types, no matter what type, regardless of what is sold, the ultimate goal is to allow customers to produce purchase. After the customer enters the website, has the deepest influence to its most often has three points, first is the price, the second is the introduction, third is the comment. If these three aspects can be done to reassure customers, then the chance of buying will be greatly improved.

For the first and third I will continue to share with you in other articles, the focus of this article and you talk about the second one, that is, to write product introductions need to pay attention to a few points. Product introduction is a necessary part of the consumer, that is, commonly known as the site copy, the site copy of the good or bad can directly affect the user's mood and trust, must focus on grasping, the following summary of several points:

First, the length of the moderate, so that users have the opportunity to read

The copywriter mall's copywriting is different from news information and is also different from personal website updates. News information requirements Simple, short, fast, personal web site update requirements should not be too long, valuable, and the focus of the customer is to allow users to build trust, so the length should be moderate, so that users have the opportunity to read. Internet users and watching TV reading newspapers, time is very urgent, we are browsing, if you have a long speech, then users do not have the mind to see, and if written too short, users will feel distrust. So the heat must be grasped well, we can look at some excellent website introduction, the length is very moderate, this is the basic details, to grasp.

Second, fascinating, let the user revel in the

On the basis of the moderate length, the second aspect is to guide the user, the detailed introduction of the product's various functions, parameters and details, and do a comparison, to find the same type of different models of products, emphasizing the advantages and characteristics of this section products, so that users can obviously feel. Secondly, in the tone of copywriting writing, to stand on the user's point of view, what the user can get out of the expression, rather than what we can provide, this is the difference in the writing angle. This allows users to feel the usefulness of their products when they look at them. The last point is to write culture and artistic conception, such as roses, the user does not really want roses, but want to see the smile on his girlfriend's face, so, to put this beautiful feeling of love written out, this is just a simple example, similar to grasp a lot. In short, let the user revel in it.

Third, step by step, highlight activities and discounts

The third step is to strike the iron, when the user read your copy and have the desire to buy, to take out the killer, that is a series of concessions. Whether it's an activity or a direct discount, the mind will feel the shock again when the user sees it, and it will create the feeling that the opportunity will not be missed now. With the prior knowledge and trust of the product, it is possible to decide in a moment. At the end of the copy, must be to the user pleasantly surprised, must let the user feel comfortable, buy products sometimes emotional is very important, like a step chess, if the next good, it may let the other party to surrender, if the wrong, then the full plate is lost. So the final grasp is particularly important.

The three points mentioned above are the three aspects of the core, each of which has its own rationale. Of course, not that a good copy will be able to allow customers to buy products, this is not realistic, a good copy is like a promoter of the role of similar, it can act as a catalyst, in the appropriate circumstances, there may be a good picture or good text can incite the user's feelings, so as to achieve the purpose of sales. Do not underestimate any detail, because the details often contain business opportunities.

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