Song Weiping: I'll study when I see someone else.

Source: Internet
Author: User
21st Century Economic Report Jing ' an Beijing report "Billions of Vanke" (000002.SZ) will be Greentown China (3900.SH) far behind, but Song Weiping unwilling to concede defeat. December 10, 2010, Greentown Autumn Meeting, Greentown chairman Song Weiping to hand over the report card this year bluntly "not satisfied", far from the last year to set the growth goal of Greentown. As of November 30, 2010, Greentown Group sold 74 items nationwide, the total sales amounted to 46.8 billion yuan, and UBS's November report predicts that this year's Greentown sales will be around 52 billion yuan.  Compared to 2009, Greentown sales achieved 51.7 billion yuan, only the second Vanke, ranked second in the national Real estate industry. For the present situation, Song Weiping said helpless, "if there are 20 billion to 30 billion of the funds, Greentown will be able to overtake Vanke after three years." It is money that is tied to Greentown. "See others better than us, occasionally jealousy mentality," Song Weiping frankly, as the age of growth, the mentality is getting better, now "see other people good, I will go to study." "Why must overtake Vanke?" Song Weiping answered this reporter's question, "I have never been in primary school in the second place, this is supposed to have ambitions." "2009, Greentown and Vanke seemed infinitely close. 2009, the green market sales of 51.7 billion yuan, Vanke sales amount of 63.42 billion yuan, the greentown growth of 239%, and Vanke growth of 32.5%. Figures show that the development of Greentown is more rapid. 2009 Greentown Autumn Meeting, Song Weiping Hao Yan 3-5 years to surpass Vanke is not without the assumption of the foundation. But the reality is brutal. Only a year, Vanke suddenly, boarded hundreds of billions of stage, and the Greentown seems to be standing still, the earlier set 2010 years of 67 billion sales target has been difficult to complete. Interestingly, prior to the autumn meeting of Greentown, Vanke President Yu Liang also received media group visits in Beijing. Yu Liang pointed out that "reasonable pricing, adhere to mainstream housing, rapid turnover, strategic depth to the two or three-line city, the development of good developers this year, take the high-end line of property developers this year poor performance." "It is clear that the impact of improved demand on the Greentown is greater," he said.  According to our correspondent understand that in 2010, the Greentown project sales rate has dropped to 60%-70%, and 2009, the Greentown project sales to the rate of nearly 90%. Song Weiping that the biggest difference between the Greentown and Vanke is the difference between the funds. According to the Greentown's previous research, Vanke has invested 120 billion of its operations, while the Greentown is only 200亿来 maintained, of which more than 10 billion is owned and 9 billion is from a shareholder partner. Song Weiping frankly "very hard."  "The top six companies in sales revenue, the Greentown own capital is the least." Statistics show that Vanke 2009 to 2010 November 30, total land value of 84 billion yuan, to achieve sales of 163 billion yuan, the company's eyesBefore the reserve funds available in 50 billion yuan.  In 2010, the Greentown expanded only 18 projects, 13 of which were through collaboration. In fact, the development of Vanke and Greentown has embarked on a very different development track. The former layout of the country, the latter this year 35% of sales is a city in Hangzhou contribution. The development territory of Greentown in addition to the Yangtze River Delta, also involves Changsha, Zhengzhou as the representative of Central China region, as well as Beijing, Tianjin, Dalian as the representative of the North China region, and the Greentown has not yet advanced to the South China region.  Vanke provides mainly mainstream residential products, while Greentown offers mostly high-end residential products. In Song Weiping's mind, "the nation-wide build house than we are better than a half home, there can not be two three home." "he said. And this "half family" refers to the Star River, "one" refers to Longhu. Three or four years ago, Song Weiping had led to learn the fine decoration of the Star River. Song Weiping analogy, the Star River Star Bay real Estate chairman Huang Wenzai almost 5 projects with Green Green energy to put into a project. "Today, our fine decoration has reached the level of the Star River, some items are equal to or more than the star Bay." "For Longhu (0960.HK), Song Weiping is willing to Longhu real estate chairman Wu Yajun praise words." Not long ago, Wu Yajun with management team to the Greentown exchange. Song Weiping that Wu Yajun as a female boss has courage and courage. and Longhu in cost control and enterprise management, there is a green town worth learning place. "For example, Longhu can use 100 kinds of material combinations to achieve a high standard of decoration, Greentown may use 200 kinds."  "said one of the Greentown executives. This reporter learned that the green Greentown risk bottom line is 40 billion. If the sales reach 40 billion, Greentown can deal with the payment of land transfer, pay the financing interest, provide the normal working capital of the enterprise and so on. This year, the green market can achieve this goal, more than 40 billion of the part can be used as development funds. After the media question and answer session ended, Greentown began to accept inquiries from shareholders and investors. According to the disclosure, Song Weiping said that the first half of next year's Greentown will be very cautious to take the land. Some investors evaluate the Greentown strategy finally sound. For next year, Song Weiping's pass line is 50 billion sales.  With the increase in the number of new projects, it is not difficult to achieve this goal if the rate of turnover is maintained at more than 50%. The high asset-liability ratio has plagued the greentown.  When Greentown released its 2010 interim results, its net asset-liability ratio was as high as 158.8%. Green House in September this year set up a real estate Construction Management Co., Ltd., that others take the land, the Greentown to build, with Song Weiping words, is to "landlord" possessions "long-term". Just 3 months of commercial construction contracted projects have reached 21, the total construction area of 3.37 million square meters. On behalf of the construction company, Song Weiping's term is: about 50 projects per year, hoping to do 100, so that the company in five years of sales can reach hundreds of billions, or become the largest sales of the Greentown company. Song Weiping has planted a more far-reaching plan. Through the construction of more commercial housing, security room, to deepThe brand of Greentown.

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