Spoof Network marketing case analysis The good and the disadvantage of the marketing

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The above picture is currently very famous Van products spoof ads, this matter regardless of whether the customer prudential products are not a goal of a marketing tool, but the result is the brand of customer sincerity products to obtain a free range of a great spread effect. For the majority of netizens, the favorite, funny, identity is that they can share a thing with more people, because the creative and produce happiness, because the happy and resonate, because the resonance and trigger more people's creativity, this is a very interesting thing. Good products themselves will "speak", the same, into the brand spread of good ideas will also "walk", and in the network mouth, your brand or product whether with "spoof seed" has some kind of right fit is very crucial. To deal with the younger generation of consumers, just hope that the display of brand logo can not solve the problem, and "spoof" in the form of occasion in the creative, you can achieve corporate brand or product of the silent transmission. Compared with the traditional "inculcation" advertising, this popular way of marketing is very easy to arouse the emotional resonance of consumers, "spoof-style" marketing of the innate advantage in some degree will become a future enterprise marketing an important means, the reason is:

First, the cost is low. "Spoof marketing" most of the use of network communication, more common is video, text and PS pictures, for enterprises, the key is to have a good idea, its production cost and ordinary advertising can be almost negligible, and its release of the network platform is free, can be said to be low-cost production, low-cost transmission.

Second, spread widely. For most people, "spoof" funny, Good to remember, it is easy to hit the red, with wonderful ideas to attract audiences to watch, and through the viewer to achieve two transmission, manufacturing word-of-mouth, make full use of the Internet spread fast, wide range, interactive strong advantages, in a short period of "virus" spread.

Third, the impact is large. "Small spoof also has a big concern", it turns out, many seemingly very small spoof, once a lot of people began to pay attention to, its final effect will be beyond imagination, "Ban Wang Lao Ji" Let us see the power of the network strong. At the same time, some of the most entertaining "spoof" material will be created again by netizens, to achieve a greater degree of transmission and greater impact.

It can be said that spoof marketing, is a very cheap, labor-saving, the best effect of viral marketing one of the means. What are the characteristics of the specific spoof marketing? It is to spoof the method, humor, humor, close to life, the raw material reprocessing things as a carrier to spread, that is, for spoof marketing. More famous has Hugo steamed bun murder, the famous small fat and so on, is in too many.

What are the benefits of a spoof marketing? First of all, it is not just a processing of the carrier, but very many carriers, because the threshold is relatively low, netizens can be very small threshold into the ranks of the evil, do not know to join the spoof team, and spoof itself so that the public entertainment at the same time, the only benefit of the source of the original For example, this spoof of the original is a customer sincerity, so the benefit of the person is he, although the spoof after the sister Furong, but they are foil. And the characteristics of viral marketing is 1 pass 2 4 characteristics, the base of spoof marketing will be very large, and the base of the branch will be constantly changing. Finally, the biggest advantage is that spoof marketing, is the most not like marketing means of marketing.

What's the downside of a spoof? It has the characteristics of viral marketing is not controllable, but once the virus spread, the dissemination of people can only start to a guide, once the guide error, the disseminator will be unable to control, that is, the phenomenon of fire. Another spoof can sometimes be an opponent's attack or a netizen's unconscious behavior, if the starting point is not a parody of the original positive or ordinary face, but negative words, the consequences of heavy, more famous case is steamed bread murder, there are three deer, the case is a little less image, but it is so a meaning, we can understand enough.

How to plan a spoof marketing? First of all, we need to base ourselves on a primitive body, the original body as far as possible more famous, such as where the original goods are the subway ads, well-known for the public, but not the element, can not be reached also does not matter, such as small fat and your mother told you to go home to eat. The original body to be able to highlight its own characteristics, let people know who the original, while the original easy to spoof, can trigger a lot of costs, arouse netizens spoof desire. When satisfied with the above elements, on the basis of the original, to make as many as possible to spoof carrier, as far as possible to the scattered broadcast, until the Netizen does not know the beginning to join the ranks of spoof, get out, guide the spoof enthusiasm, with the portal, paper Media marketing, big spoof effect.

Marketing can be everywhere, in all possible real society, the "spoof" of the marketing force is increasingly highlighted. Just as "Bush's spoof poker" has swept the United States, as the "Obama spoof doll" online out of stock, young people's consumption is sometimes just "fun." The best way to impress people who are obsessed with or needing more "pranks" is "more parody." Only when the enterprise cracked the consumer's mental awareness of the "password", the company's brand can attract consumer attention, and ultimately contribute to the key "finishing"-buy.

That's my analysis of spoof marketing, write a more hurried, more negligence, specific everyone or their own careful study, I just give a thought, million can not be misled, I hope that we play such a do not spend the virus-type marketing system of spoof marketing, this thing the last advantage is that never obsolete, Netizens will never numb, the corresponding example is pornographic, sooner or later netizens would be surprised. This article from the small left collection and collation, Welcome to reprint, are interested in reprinted, annotated article from the Webmaster bar http://www.wzhan.net, thank you very much!