Spring Festival burst warehouse pressure test five major web site competition logistics background

Another year when the "bust".

January 13, Jingdong Mall on the site has been prominently located in the homepage of the "Spring Festival during the installation of warm tips." The same as the Dangdang Web site, excellent Amazon, Suning easy to buy, Gome (micro-Bo) Bowser, also published in advance of their different logistics strategy during the Spring Festival.

According to the daily economic news reporter to the five mainstream web site of the "burst" pressure test, one side is the logistics distribution system may face closed leave, while the spring festival during the surge in shopping volume. For Home Appliance consumer website, the Year of the Dragon Spring Festival is still unspeakable relaxed.

Test one: Spring Festival logistics No holiday

Every festival on the promotion, promotion must play price war, has become the normal competition of the electricity business. In addition to the price war on the front line, the rear logistics system to support the competition is another arena.

However, the Spring Festival has moved to the Internet, the corresponding logistics pressure can be imagined. In fact, after New Year's Day, as a result of the rapid increase in the amount of single, many of the shopping mall has appeared "burst warehouse" signs.

Since it is possible to burst the warehouse, there is no holiday. January 16, Dangdang related responsible person told the "Daily Economic news" reporter, in order to meet the users during the Spring Festival network demand, during the Spring Festival, Dangdang will be in Beijing, Shanghai, Guangzhou, three logistics centers covered by the 27 cities as usual for merchandise distribution, no holiday at all. In addition, Dangdang Chengdu, Wuhan and Zhengzhou three logistics centers covered by the 9 cities January 22 ~ 24th Holiday. However, in other regions, Dangdang can only resume normal operation from day (January 30).

Zhang Yi, vice president of Dangdang operations, said considering that the spring festival pressure is still very large, dangdang in addition to all the Spring festival during the overtime of the logistics staff salary increase, will also give all the support Dangdang "Spring Festival does not close" action of the cooperation Express Company a certain spring festival subsidy fee, convenient for its holiday overtime express staff to reward.

Suning Easy to purchase also said that during the spring Festival, in order to ensure that consumers can normal shopping, the company logistics will not take leave, and will implement the logistics of not closing plans.

In an interview with the Daily Economic news, Amazon Chinese officials said that in order to maintain a balance between employee vacations and holiday distribution during the Spring festival, Amazon China has deployed personnel reserves to ensure manpower during the Spring Festival. Amazon China Operations Center in addition to the day before the Spring Festival (January 22) vacation, the rest of the time will be based on orders and delivery forecasts scheduled production, in order to timely processing orders to meet the user during the holiday shopping needs.

More than the day of the holiday in the Amazon China, Jingdong Mall distribution system took two days off. Jingdong company related Personage said, Jingdong Mall in January 22 and 23rd (New Year's Eve and lunar) suspended distribution services, from the beginning of the first two cities began to restore distribution. However, during the stop distribution, consumers can still shop as usual. Beijing East also prompted that the Spring festival during the installation teams around the system to implement duty, so in January 17, 2012 ~ 26th, some areas for installation of products installation Services may have appropriate delay.

Gome Bowser holidays a little more days, from New Year's Eve to junior nationwide distribution will stop, starting from the beginning of the five gradually recovery. Bowser, said that the warehouse staff during the spring Festival needs to work overtime, the company will not only be subsidized outside the statutory subsidy, and the year after the return of money by the company reimbursement, to ensure the normal storage operation. For the delivery of the carrier, Bowser will also give its corresponding subsidies to ensure the normal distribution during the Spring Festival. During the Spring Festival, the company's own logistics team will be arranged according to the normal distribution, the third party logistics to be in accordance with its specific express company's timetable for distribution.

Test two: self-built or third party logistics

Of course, the holiday days is only a measure of the logistics experience during the Spring Festival, another is the distribution method, that is, the logistics or relying on Third-party logistics for distribution. Generally speaking, compared with the third party logistics, the Self-built logistics channel is more conducive to the control of the distribution process.

Suning easy to purchase is a self built channel. It is understood that Suning is now easy to buy 96 logistics distribution Center, in everyone share Suning's logistics distribution system, including 1700 stores and 4,000 after-sales service outlets.

The distribution of Bowser is based on the self-built logistics, third-party logistics to give certain cooperation, such as the location of the city in the city of all the use of self-built logistics to meet, because the professional requirements of electrical distribution is very high, especially in Beijing, Bowser is currently the only ability to be able to double open large refrigerators to the five rings outside the electrical business. In addition, Bowser also has gome logistics support to ensure product turnover speed.

Like Bowser, Jingdong also adopted a combination of the construction and third-party distribution of the way. BEIJING-East said that the current nearly 70% orders to achieve independent distribution. On the one hand, the Beijing-East self distribution system has covered more than 180 important one or two-line cities nationwide, through the construction of logistics can effectively ensure the user's shopping experience. On the other hand, if the cost of the self-built logistics is too high, the timeliness is poor, the Beijing-East chooses to cooperate with some mature logistics enterprises in the local area.

Amazon's distribution system in China is also a "self-built + third Party" model, composed of its own distribution team and many Third-party distribution partners. With its own distribution, Amazon China has its own distribution team in 9 cities to meet China's geographical characteristics and the diverse needs of its users. Third-party distribution, including the Chinese railway, China Post, EMS, home emergency delivery, FedEx, all over the professional E-commerce distribution company and many other partners.

When different, it has its own logistics center, but the distribution team relies on external forces, belong to the construction of logistics and Third-party logistics in the middle stage. Dangdang's introduction is that the company has 6 cities in the country 10 logistics centers, can handle about 165,000 orders a day.

Test three: Cover the city area

At present, Bowser has established seven operations centers in northeast, north, east, south, Central, southwest and southeast, and its own logistics system has been radiating to most of the country, even the three-tier cities which are difficult to cover by traditional channels.

Beijing East said the self-distribution system has covered more than 180 major cities in the country, in the independent distribution can not cover the place, Beijing and the east to take some mature logistics enterprises with local cooperation, can fully meet customer demand.

Suning easy Shopping Flow distribution system currently covers more than 30 provinces and autonomous regions nationwide, more than 330 more than two cities. For the Spring Festival during the logistics distribution capacity, in everyone's electricity, suning Tesco will be based on the country's large household electrical appliances distribution system, the basic guarantee of normal distribution throughout the country.

For small items, Suning will focus on ensuring that customers in 80% cities such as Beijing, Shanghai, Guangzhou and Shenzhen can receive their goods normally.

Amazon said it has been in 1500 cities and regions in China to achieve delivery of goods, mobile POS machine to allow 50 cities to support credit card payment, 53 cities to achieve the day orders, the next day delivery, in Beijing, Shanghai, Guangzhou and other 16 cities, to achieve the delivery of the day delivery capacity.