Stars？ A card house? We're all being marketed!

Wen/li Building (micro-signal: Lidonglou)

Since the emergence of SNS, social marketing has been shouted for many years, there are many experts and scholars books talk about "social marketing", about social marketing, the east floor today do not want to in-depth analysis, just want to combine a little hands-on experience shallow talk.

Stars？ A card house? We're all being marketed!

About social marketing, the recent red "from the stars of You" is a typical case. There is no denying that "you from the Stars" is a good Korean drama, but the video broadcast side in the social media successful marketing must mention! Just recently, East Building circle of friends and micro-blog are in the brush: Professor, save me and other topics, with more and more people around the mention of "from the stars of You", many years without watching Korean dramas, I have to follow the impulse to see the drama.

And almost in "You from the Stars" hit at the same time, another hit of the American Opera "card House" also began in the circle of friends and micro-Borrie began to brush the screen, I am familiar with a few from the media have been in the circle of friends to update the "card House" related comments. So, I know clearly, I was marketing.

There is no doubt that the driving force for you and the card house from the Stars is a video site that buys exclusive rights to broadcast. More and more manufacturers are starting to make smarter marketing, using the rapid spread of social platforms and the running of hot topics, and with the guidance of opinion leaders, marketing products to every corner, everyone. Especially when your micro-trust friends are influential from the media, you will feel more like the atmosphere of the marketing surround.

The source of social marketing: User habits have changed

Why Weibo and micro-letters can become a platform for corporate marketing because our habits have been changed by Internet products such as social software. Especially this year, I feel strongly that social software is having a strong impact on our lives and our work.

Give me two small examples.

For example, the habit of watching TV changes. When we were watching TV, maybe just a family watch TV, watching TV show, the family spit, but now is a hand holding a mobile phone, holding the remote control, while Brush micro Bo and friends to watch the show. Now see the hit of the TV series, the first reaction is to go to micro-blog search under the topic, to see how people think about this show? And then decide if you want to see it? If it is a live program, but also to the micro-blog and friends to find empathy, by the way, spit a trough, point a praise.

In another example, last week I went to the Sohu it hosted by the media salon. All participants were enrolled in the micro-letter, before the Sohu editors have put all participants into a micro-trust group. So the activity has not started, everyone in the micro-letter group early chat open. And in the scene, we are listening to the experience of the guests on the platform to share, while in the group to discuss the sharing of content and slot guests. This kind of activity participates in the way is naturally formed, is not the organizer's deliberate guidance, but the internet person is spontaneously by the social software to transform.

Both of these small examples show that our habits have unwittingly been radically altered or subverted by social software. A few years ago, it was hard to imagine that the Spring Festival Gala was together, and it was hard to imagine that micro-letters and salons were together. More difficult to imagine, our virtual cyberspace and our real life will be so overlapping together! Even in a sense, virtual and reality have been combined!

And, also, do you know about the video of the play (Dan) screen? You can imagine before, watching the video, the screen constantly have a netizen's comments floated, you watch the video while reading comments, two do not delay it. But now many of the way to watch video is like this. If you have not seen the video, recommend you might as well try, at first glance, you may feel a bit awkward, when you look a few minutes, you will find that there is no Shong feeling.

This is where we are in the era of Internet socialization, which is radically changing our past reading habits and habits, even habits and social habits! And those who are able to use these social platforms to integrate marketing into people's life habits can reap more.