Starting from seven to do well the marketing of enterprise

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Every enterprise exists for the purpose of bringing wealth to the community at the same time to get the corresponding profits. Therefore, for profitable enterprises, the role of marketing is very important. The goal of marketing is to adapt to different business environment, create more business value and profit, so a good marketing organization is the key to the success of a business.

A lot of people think good marketing is a difficult thing, because marketing is always with people to deal with, and people are diverse, is also changing, so more increase the difficulty of marketing. In fact, do marketing is also a rule to follow, grasp the main points, you can start a good marketing work.

Good business marketing seven points:

I. Bringing benefits to consumers

Products that cannot provide benefits to consumers, service is lack of market attraction, if a product, a brand, a service can not bring benefits to consumers, benefits, happiness, avoid trouble and pain, consumer demand can not be satisfied, then the product will not be competitive, will face the plight of failure. Benefits have psychological and physiological points, if you can from the psychological perspective of human nature to meet the interests of consumers, then your products can work, will continue to develop.

Ii. The singularity of a product or service

No singular products and services are not market attractive, but the singularity of the product is not to say that it is not common sense, singularity is based on a 11555.html "> consumer demand, if the lack of consumer demand on the establishment of singularity, then doomed to failure." A few years ago, Beijing's abortion surgery did not have a package to say, but is a single charge. With the increase in the number of abortions performed, Hua du Gynecological hospital launched an abortion package, not only reduce the cost of patients, but also to reduce the patient's treatment process, in meeting the needs of patients, bold use of singularity, so also to the hospital's business volume to promote a good help.

Iii. differences in product or service

A product without difference is not competitive in the market, think carefully about your products, your service and competitors compared to what is the difference between consumers by what choice of your products. Under the condition of market economy, a variety of products have entered the homogeneous competition, consumers are blind, if your products are not differentiated they do not have to choose your products. So use the difference to attract the attention of consumers, and finally let consumers choose you.

Four, absolutely different

In a small area you think your products are also different, but if put to the whole industry, the whole market, others have long used, strictly speaking your difference is not a good difference, in fact, or in the same quality competition with peers, to make themselves in the competition ahead, It is necessary to check whether their differences are absolutely different, very prominent.

V. Relevance

If your product is different and absolutely different, can not guarantee that your products can sell well, be accepted by consumers, to achieve the best-selling products you have to ask yourself, your product is absolute and the diversity of the consumer is relevant, whether interested, whether to meet the needs of consumers, if not, This absolutely different difference is not a sales force, you need to reposition. According to demand theory, people's needs in different stages are not the same, there are primary and secondary points, for consumers, the most important and most urgent needs are the main demand, others are secondary needs. We need to be based on the consumer's main needs of positioning, and the main requirements how to judge, it is through market research to understand. And now many companies do not attach much importance to market research, often the needs of consumers are not divided, and some of the needs as the main demand, and some of the non-essential needs as the main demand, these enterprises are selected the right direction but the wrong way, they put the demand vigorously publicized and completely disregard the consumer currently most need, This is a typical type of rashness. To win, you have to consider the relevance and the consumer's main demand.

Vi. Commitment

If your product has an absolutely different difference, and consumers want to need, then you have to give your employees and consumers, middlemen, the community to make a solemn commitment to meet the actual reality, to lift their worries. If they use your product, accept your service, and if there is a problem, you give them a promise to lift their worries, and only then will your product be accepted quickly. If a lot of enterprises on the product implementation of "three packs", now many enterprises and insurance companies, insurance companies to their products underwriting, these are commitments, ask yourself whether there is a convincing commitment. If your commitment does not conform to reality, deception, eventually will be in the foot of the foot, to smash their own shattered

Seven, build their own brand

Do good business marketing, not only to improve their business volume, more to improve their corporate brand, the establishment of brand name when there is a more taboo thing is to avoid not to bring their own high hat, for example, some private hospitals, their service direction is gynecology, but to their own hospital to buckle a general hospital's big Hat, This will not only let consumers doubt your brand, but also cause the consumer's aversion, so in the establishment of their own brand, we must choose a precise brand, so for marketing is a great help.