Strategies for how to improve web site traffic

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This article will discuss how to do a good job of a website, as well as improve the number of Web site traffic strategy, etc., for the general webmaster Reference.

This is the focus of every site, but also the most difficult to solve the problem. To solve this problem requires experience, but also to try! At every moment in the world, countless web operators are trying to make efforts to try, but very regrettable, the failure of the case accounted for the vast majority! Because people always walk in front of us, their success may be accidental, but more is they keep practicing any idea. Even if you fail, some experience will accumulate. Success sometimes comes from those experiences, so we might as well try to do some discussion.

The design of the homepage requires some technology, and more is the understanding of the entire Internet, even if we put a lot of energy, it does not necessarily have the same degree of return. So we have to try to transform the existing site, make it more attractive-I prefer to call it "adhesion", and this is the key to improve traffic, bad site, no one will like. So when we decide to make our website more sticky, that is, we have to carefully and continuously transform the site. Note: This is a persistent, not lax, long-term work.

To make your site a brand before, such as the following 6 questions must not be ambiguous:

+ What is the location of your site?

+ Who should be the visitor to your website?

+ What will visitors leave on your website?

+ What does your site want visitors to get?

+ What's on your website that will make visitors come again?

+ What on your website will make visitors stay?

Please consider the above questions carefully.

What is the location of your site?

Brand Strategy

This question only you can answer, if you have not thought about the brand strategy in this aspect of the problem, then your site's future is really difficult to optimistic.

Business positioning:

This site is engaged in the exchange of talent on the internet activities. But the need to emphasize is: this site to do based on Zhuhai's largest online talent exchange market, your site must be like this site accurate, unambiguous positioning.

Target Customer:

A successful commercial website, it will certainly value its own business profit point: What to Profit?—— White Point, who is able to provide your site revenue? This is a core issue. At present, the reason why investors value a website is two points: one is either you can make money now, or you can make money in the future! These two points reflect what we are talking about as "the business model of the website". Based on this understanding, we consider the current two forms of E-commerce popular: Business and business-to-business. You can choose from the actual situation.

One thing to explain: when your site has a large number of registered users, there will be a lot of business opportunities-Commercial opportunities! Registered users will become your bargaining chip with business partners! I believe that investors are concerned about the registration of users must be based on such a reason.

Now let's consider an important question: those people should be visitors to your site. Based on the current data analysis of access statistics and the location of the site, we draw up the following table:

Category Target Customer customer profile

The "Customer feature" is a refinement of the language to describe the specific characteristics of the customer, such as "revisit."

We think it's not too hard to get people to visit your site, but the problem is that it's not easy to get people to visit your site again. So what we have to think about is what's going on on your website that will make visitors come again. Is the update per minute or the content unique or personalized? Or is it the setting up of a camping house strategy? or more things we can't even imagine? Here are some lessons to learn:

1. Beautiful and pleasing interface

Perhaps some people have to say that the content is the most important, beautiful or not in the second. Sounds good, but it's a big mistake!! If your site is a search engine, or a portal, or a news site, perhaps the interface does not need to be beautiful, such as the people to Yahoo, their goal is to pass the "door" to go to another place quickly, they do not stay in Yahoo; but other types of websites, it creates a virtual society, We want to come to the people to stay, all come to "settled"-that is: Camping! So your hall must be beautiful and pleasing to the eye. Therefore, it is very important to understand the concept of "door" and "household".

We will try to design the page using the latest web technology. Although content is the key to the site, but there is no pleasing visual enjoyment, will make visitors have a boring feeling.

2, at any time to update, easy to find

Can your site prepare 100 or 1000 messages per day? Can you do the average 1 messages per minute during the 8-hour peak hours? If you can, congratulations, your visit volume is not high. But there's still a lot of potential to dig. Don't be content with what you've achieved, or you'll be left behind by your competitors at all times, and we need to stay in better shape all the time.

Easy to find-provide full-text search! When our content is too high, we have to consider another problem: to find convenience! If you have not done the information lookup function, please do it now, if you have already done it, please review it to see if it can be improved.

3, personalized information is the most valuable content

For the content of the site, I believe that different visitors will have different sensitivity, and the most valuable must be able to meet the needs of visitors information-that is, personalized information is the most valuable content meaning.

At present, the network personalization information is realized by the powerful filtering and filtering function of the computer. Getting information on the Web is easy, so if your site can provide valuable information on a regular basis, it will be more attractive to visitors.

4, the website fast

If your site is to become a No.1, then speed will be the most ultimately to face a problem.

5. Interactive content

More and more visitors want to have interactive content, they do not want to just look, also want to move on your site to add something. So, add a BBS or chat room, these will improve the flow of the site.

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