Strategy analysis of optimizing the optimization effect in the site optimization of enterprise website

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As we all know, Enterprise website optimization is the Enterprise station Network Marketing, one of the key links, as a webmaster how can we do the optimization of Enterprise website, for the optimization of staff teachers is an urgent need to solve the problem, corporate website optimization many times we are to establish in the user experience the purpose of the work, As a webmaster must understand what users want to know through the website and get those valuable things, I think this is the enterprise webmaster must think deeply about the problem, good, we gossip short continue to enter today's theme.

First, continuously enrich the enterprise website content to provide users with value.

We know what the user experience is? That is, users can get valuable news or information on the site, content is a key to the company's website must be strictly, content value embodied in the user's access to the site content of the depth above, users like those words, whether the text is rich in content is relatively high, The content can let the customer enter the website to obtain many valuable knowledge, these are the foundation details which our enterprise content unfolds.

Second, constantly shape the brand image of the enterprise itself. Internet all marketing means is to enhance the corporate brand image, think of the enterprise through the core word SEO Baidu home, but Baidu is not calm is everyone to see, we have to do is to continuously upgrade the brand value of the enterprise, in order to even if the weight of the site to reduce or be Baidu down right, But our brand has been deeply rooted in the people, customers only need through the brand can find our website, this time the site completely free from the shackles of Baidu, so that the image of the enterprise itself to bring us a lot of valuable traffic!

Third, the website long tail Word can improve the conversion rate effectively. We know that the Enterprise site optimization of the core words of the competition is very fierce, and the core keyword said the flow is very limited, in this case as a webmaster how to find a way to collect some valuable long tail words for the corporate website, Through the optimization of long tail words, some products or services can be targeted to optimize the tail word, in this case conversion rate of ascension is that we can completely do things, because the long tail word optimization competition is small, do a good job of content and keyword layout, relative to supplement some outside the chain, you can get rankings. This way is the author in the optimization of enterprise product station often choose the mode of operation.

Four, skillfully with some weight tags for the site centralized weights or standardized web pages. We know that many sections of the enterprise site do not need to let spiders crawl, such as contact us, about us, such as a single page file, this time it is best to use the nofollow tag to control, do not let spiders index this URL to their own database, So as to enhance the spider's crawl efficiency in this piece I also want to introduce a label, that is, many enterprises stand in the product page pagination will appear a product because of different pictures of the situation, in fact, the URL is the same is only the following parameter page number in the change, Canonical label is a good way to resolve repeated pages in the site, in a few pages content is exactly the same (or highly similar), if you want two pages can be normal access to users, the use of canonical tags.

What's the effect of canonical labels?

For a group of content exactly the same or highly similar to the Web page, by using the canonical tag can tell the search engine which page is the canonical page, can standardize the Web site and avoid multiple content in the search results of the same or similar pages, to help solve the problem of duplicate content collection, Avoid the same content Web site repeat display and weight of the dispersion, improve the weight of the standard Web page, optimize the standard page rankings. Using the method, the site has multiple Web pages showing the same model of merchandise, only the color of each page is different, the other content is almost completely similar, at this time also can set rel= "canonical", will be the most popular color of the current page set up the standard Web page, recommended Baidu has the priority to display it in search results.

Finally, the author concludes that in the process of Enterprise website optimization, we must stand in the user angle and search engine angle to analyze and optimize our site, website optimization We are not in the manufacture of garbage but in shaping value, only really understand the Enterprise site optimization process value issues, in order to change the position of thinking, Continuous analysis of user behavior, analysis and manufacturing crawl efficiency for the site to improve the efficiency of optimization, good, today I and you analyze the way here, this article by the Lan Tanyu kind of http://www.029lty.com/ltyzl/original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.