Subsidy revenue for profit 50% sunlight illumination last year net profit increased by 50.8%

If there is no state subsidy, sunshine Lighting (600261.　　SH) did not grow by 50.8% per cent last year.　　Last year, the company's annual report showed that operating income of 2.17 billion yuan, an increase of 24.5%, net profit of 180 million yuan, an increase of 50.8% per cent.　　For profits to rise sharply, sunshine lighting company admits that it is mainly due to domestic market growth and subsidies from government procurement programs. Last year, the company sold all kinds of energy-saving lamps 240 million, of which, efficient lighting products to promote the task volume of 9.25 million, accounted for the total number of 2010 nationwide promotion of 5.95%.　　In 2010, the proportion of highly efficient lighting subsidies to their total profits has reached about 50% per cent.　　From 2008 onwards, the country to encourage efficient lighting, nationwide implementation of efficient lighting products subsidy program, the residents to buy efficient lighting products subsidy price of 50%, to enterprises and institutions to purchase subsidies 30%. Wang Jingui, director of China Lighting Society, told the first financial daily yesterday the national subsidy for efficient lighting products for the implementation of the tender, the enterprise won the bid by each province, and then by the Development and Reform Commission to allow enterprises to sell, "such as Beijing allocated to 5 million of words, by the relevant units claimed, the other sent to the relevant streets, The streets are registered with each household. "At present, most of the domestic energy-saving lamps did not enter the scope of subsidies." Wang Jingui said, "The current market normal circulation products do not enjoy subsidies, such as ordinary people go to shopping malls to buy energy-saving lamps, do not enjoy subsidies, shopping malls marked the price of 10 yuan is 10 yuan, there is no subsidy."　　"In the form of subsidy, indirect subsidy shall be given to the winning enterprise by financial subsidy, which shall be sold to end users at the price of the winning enterprise after deducting the financial subsidy." The subsidy is reflected very clearly in the financial statements of an enterprise. 2006, 2007, 2008, the gross profit margin of sunshine lighting is 15.85%, 15.2%, 15.65%, as a result of the state subsidy, and the company won the bid, 2009, the company's gross profit margin to 19.15%, last year's gross margin also reached 18.56　　%。　　In the four quarter of last year, the company was affected by rising raw material prices, with gross margins falling to 15% per cent and falling by more than 3% after discounting the effects of efficient lighting subsidies. Prior to the state subsidy, the sun-illuminated products relied mainly on exports.　　It is precisely because in recent years, the State to promote efficient lighting products to give financial subsidies, the company began to increase the development of domestic sales, the last year to achieve domestic sales of 780 million yuan, an increase of 42%, the proportion of income increased to 36%.　　The current market composition of sunshine lighting is Asia 25.24%, Europe 23.14%, Latin America 12.9%, North America 1.53%, Oceania 0.51%, Africa 0.09%, China 36.59%. The most important reason for the lag of domestic demand is the higher price of energy-saving lamps and the less independent brands. China Rare earth Fluorescent powder, lamp cooperationNetwork Director Wu Hong that, from the rare earth energy-saving fluorescent lamp enterprises to the competitive price, to the relevant supporting enterprises competing to lower prices, multinational buyers each year to OEM licensing products, the acquisition of 5% decline, resulting in the entire industry's meager profit and continuous loss. In view of this, with the export of energy-saving lamps and mainly to the Philips OEM-oriented sunshine lighting, in recent years began to seek transformation, and gradually become independent brands. Cartographic/Zhang Yijun Editor: NF045