Summary of search engine optimization elements

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After the keyword is determined, SEO work can be divided into 4 aspects.

Site optimization

Include all the factors within the site that can be controlled.

such as site size, site structure, internal navigation, title tags, keyword tags, file size, url statics, directory and file naming, keywords in the location of the page, keyword whether in h1,h2, whether there is bold italic, copy writing, stemming technology, internal links and link text, picture alt properties, Export links, code simplification, and so on.

Outside of the site optimization

Mainly refers to the situation of external links.

For example, the number of external links, quality, from which domain name, link page and site content relevance, link text whether there are keywords, link text diversity, link the length of time, link itself and link text changes over time, the proportion of cross link and exchange links.

Domain Name and trust degree

Factors related to the degree of trust in the domain name and the entire site.

such as domain name age, domain name registration time, domain name owners and historical records of the changes, domain names and sites and what other sites of relevance, by a lot of unknown factors composed of domain name Trust degree.

User behavior Patterns

Web page in search results, the number of clicks, users browse the Site page, time, whether to add bookmarks, whether there are other social search tags, nets, bookmarks, etc., whether users return to the site many times, search engine editing manual adjustment.

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