Suning easy to buy or will buy red children

has been thought to be the first listing of the mother and infant e-commerce companies-Beijing Red Children Interconnection Technology Co., Ltd. was recently out of the news will be acquired, and the acquisition side is likely to be suning easy to buy (micro bo).　　Yesterday, the reporter learned that suning easy to buy the financial staff has entered the red children, the cooperation between the two sides is in the audit accounting stage, once the specific price calculation, it should be officially announced. As China's earlier involvement in the mother and infant market Enterprises, founded in 2004, Red children have had quite a brilliant performance, 2008 Red Children's sales revenue approximation of 1 billion yuan, 2009 and 2010-year income of 1.5 billion yuan.　　But in 2011, Red Children's performance began to regress, and this year was a loss. Someone analyzed, crushed red children's last straw, perhaps 2010 and 2011 Jingdong Mall (Micro-Bo) and Dangdang (micro-BO) and other comprehensive business to the mother and child.　　Jing Dong and when by virtue of the user and traffic scale, brand and other resources of the strong emplacement, as a vertical segment of the site, red Children's pressure is increasingly obvious. Industry insiders pointed out that the Red children's core products such as milk powder and diapers continue to decline, the profit decline is inevitable, but from the whole electric business sector, maternal and infant products industry opportunities are still very large.　　This may be the biggest reason why Suning buys red children. For mergers and acquisitions, yesterday, the reporter consulted Suning Market Management Center concerned personage, he said that there is no precise information, the need to disclose the listed companies prevail.