T us: Low price strategy for iphone shocks

Source: Internet
Author: User
Keywords IPhone
T Khumri, the new US CEO, said in the morning of January 21, t the United States and its parent company, Deutsche Telekom, held a joint press conference in Thursday, announcing a strategy to retain existing users and attract new users,  In order to deal with the expansion of the iphone.  After Verizon Wireless announced that the iphone would be sold, the t of smaller U.S. carriers such as the US would be a big legacy. Philip Humm, America's new chief executive, T Khumri to revive the company, acknowledging that At&t and Verizon have gained a lot of market share.  But he also said the smartphone market was far from fully developed and t the US would get a place. "150 million Americans still want a smartphone. We have clear values compared to sprint, Verizon and At&t.  "he said. Khumri said the company plans to launch 25 4G devices this year, including a revision of the existing popular sidekick handsets, a tablet computer running the honeycomb operating system, and a variety of new Samsung smartphones.  Honeycomb, also known as Android 3.0, is an operating system designed specifically for Tablet PCs.  Khumri said there would be at least one of these handsets priced at less than 100 dollars and would be able to obtain a 200MB data package at a minimum price of $10. "We want to make sure that every American who wants to use a smartphone can afford it," he said.  "he said.  T the US plans to continue to invest in upgrading HSPA wireless networks, and says the upload and download speeds of the network can rival Verizon and Sprint's evolving 4G networks. At the press conference, Khumri showed two new TV commercials. The company plans to use the iphone as a replacement to promote its mobile phone.  These two ads emphasize the T speed and network reliability, as well as the overall lower cost. "We want to ensure that consumers understand our network advantages."  "Khumri said.  The company did not rule out the possibility of a future sale of the iphone, but said that the final decision was for Apple because of the technical limitations of the chipset. Rene Obermann, Deutsche Telekom's chief executive, said t the US would keep more users in the coming year and meet the data needs of smartphone users. Rennes Oberman  To complete this investment, T us is considering selling some non-core assets, such as base stations. "We'll find a solution that will withstand the test." "he said. (PEI)
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