Taiwan Beauty King Niu Entrepreneurship: from the writer to the maintenance of brand development

Core hint: Niu These two words, for Taiwan beauty girl, almost already equals maintenance synonymous. Over the past few years, leading Taiwan countless women DIY maintenance "Crazy" tide, each of the Seizo into the bestseller list, since the creation of the Internet cosmetics brand more than 1.1 billion of the astonishing performance last year, sharp unstoppable popularity, but also let many media experts in-depth study of the philosophy of the success of cattle. NIU Beauty Reporter in the eyes of the Walking dictionary medical School after graduation into the beauty industry, Niu in the beauty circle for up to 16 years, has served in Europe and the United States well-known brands, the Body Shop, Taiwan Honey na (Sisley) cosmetics company as Media PR, marketing, education and training and company spokesperson and other positions, During more than a number of visits to the UK, France to study aromatherapy and cosmetic maintenance and other beauty expertise, also because NIU always difficult to understand the composition and maintenance of the theory, into a simple and understandable language, become a lot of media reporters are the most popular respondents, just as the beauty reporter in the eyes of the Walking dictionary, more by the domestic maintenance products, a front-line journalist as "　　A new generation of beauty guru ", and this title so far still shiny, no one can replace. Niu Love maintenance, can be traced back to the national small period, and this section of Beauty Enlightenment history, in a number of media exposure, many netizens can be familiar with the way out. As a child, because of the influence of the mother sales of cosmetics, let Niu is full of curiosity about the maintenance products, at the age of 12, began to use the maintenance products, and their own home kitchen material modulation mask use, in the face of acne and oil-plagued adolescence, but also a variety of folk remedies on a random maintenance, more and more NIU want to engage in beauty care industry determination,　　With their own experience, I hope to tell all the beauty of friends the correct concept of maintenance. From the popular writer--to the maintenance of brand research and development since 2002 launched the "Niu of beauty book-Natural mask DIY" caused by the big sale, Niu's popularity all the way up, unstoppable, not only even four books are very popular, his maintenance products website sales results are amazing, open in less than a year there will be hundreds of millions of results,　　Up to now there are three network brands, the 2006 alone set a staggering 1.14 billion of sales figures, even the department store's first-line makeup brands have to sigh, this "NIU Whirlwind", relying on his love of maintenance, and constantly research and development and experimental enthusiasm, support his forward efforts. Set up cosmetics licensing, for NIU, can be said to be unintentional inserted willow. Five years ago, Payeasy, who was in the midst of a transformational period, saw the book of best-selling books, and found NIU, planning to collaborate on the creation of a new century network cosmetics brand.　　Because of the medical school education and in the cosmetics industry more than 10 years of experience, plus, NIU on all kinds of beauty makeup products, if the composition of the palm, then succession three brands of maintenance research and development consultants. From Weishing to his own, Niu consistent interest, is to educate and inherit his knowledge of cosmetic products, he never interrupted to enrich himself, in addition to betting more than 500,000 yuan a month to buy domestic and foreign care productsWith the cosmetics trial, as well as the purchase of professional books for research, would like to be able to control the latest and most correct maintenance knowledge, up to now, NIU has collected tens of thousands of bottles of cosmetics, filled the studio every wall, and his dream is to build a cosmetic museum, and in retirement after writing a set of "hundred Years of Cosmetics history" series, It seems that NIU will continue to play his dream and uphold the benefits of all the beauty of women, never interrupted. [Page] The experience of Niu was born in Taipei in February 1967, the name New Lin, a type Aquarius.　　There are three brothers in the family, the old 1978 because the mother when Avon, began to enlighten homemade care products. 　　1984 Taipei Jianguo High School graduated 1989 years of Taipei Medical School Medical Technology department graduated, with a medical background of October 1991, into the Ya-wen, began in the beauty care circle rooted in October 1994, into the body of the small shop (the bodies shops) yearly promotion, and as education and training and media PR.　　April 1999, was dug horns to Sisley, as public relations and education training manager. October 2001, published the first book "Niu 1-Natural facial mask DIY", the popularity of soaring, among the Golden Stone Hall bestseller list up to two years, sales broke 100,000 this April 2002, leaving Sisley, As the Department of Cosmetics application Management, Hong Guang University of Technology in the same year with payeasy cooperation, as research and development director, August "Beautyeasy Nature Maintenance Museum" open station. The first month soon set a record of 5 million yuan. October published the second book "Niu of Beauty Book 2-Comprehensive maintenance DIY."　　The first week on the Stone Hall bestseller list No. Two, sales broke 100,000. 2003 "Beautyeasy Nature Maintenance Museum" annual sales broken billion.　　August, continued to develop a second network brand, "Biobeauty Biochemical Beauty Maintenance Network" to open the station for the first release of the series of hyaluronic Acid Maintenance brand, the year sales breakthrough 20 million. June 2004, the publication of two years of translation works: Fang Therapy Bible two Web site sales for 300,002,005 years April, as the television program "Woman I Max" fixed guests July, launched a third network brand, "Beautydiy NIU Beauty Maintenance Network" Open the station, the introduction of the combination of maintenance items obtained national patent certification. In the same year three web site performance sum amounted to 700 million Yuan March 2006, published "Niu of the United States Confession", sales of 50000 of the three Web site achievement annual revenue of 1.14 billion yuan.