Talk about how movie sites turn new users into old customers

Source: Internet
Author: User

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I've been doing a little analysis of the movie site for a long time, introduce some movie website how to turn the new user into a website old customer, if you think of another angle, I want to see a movie, How do I remember a movie website, is this website give me some advantages to remember in mind, Or does this site make me feel like I can find what I need? A website wants to do the following degree, should use own way to maintain the user's experience, below, say some simple method

One: To meet friends who love to watch movies with regular updates

Many film sites in the content is not a trace of the law, in fact, we can see that many movie site users are very large, or user loyalty is very large, this movie site update must be to keep up with the release trend of the film, such as the following figure

  

This is a list of updates to the site, and I believe that every time you come to this site to see if this TV has come out of the new episodes, it is clear to see if I have seen this episode, whether I need to see it again, instead of clicking again to see if there is an update, this update is relative to the user, Can improve the user experience directly, rather than wasting the user's operations, and in the next figure, keep up with the trend of the release of the film, but also a point, such as

  

I believe in people who love watching movies, chasing movies, or the friends who are going to see the movie will think about what I want to see, the movie has become a part of our life can not be missing, so say, if the movie site prompts this can easily remind us when to do what things, and then let users come here at this time, Let the website become a part of the user, this is the secret of the movie website.

And in some movie seed download sites, this is also the case to reflect the value of for example, we often watch the film "and Listen to the Wind Yin", this is my regular watch, in the site also often share good xunlei seeds, to tell the truth, this site users do is also OK, because the sharing of things are users need, Although not viewed online, it provides downloads, such as

  

This is a direct way to provide the phone to everyone, this kind of update also let users feel good faith, the regular sex to see whether there is an update, this is not a bad way.

Second: To provide communication platform to attract friends to communicate

Always feel that the movie site has the appearance of a movie site, think that watching movies have a place to see movies, commenting on movies there are places to comment on movies, so if you can, use some personal show to let more friends to see the film is not a good decision, in the watercress, we can see a lot of friends like to tell their own views , as shown in

  

I know now many people see the movie before, like Baidu "film Name Watercress", this habit, to tell the truth, I also have, often I look at the grading of watercress before deciding to see; So, this market also includes some of their own values to attract users of the exchange, and now the film Exchange site really very little, Many of the movie websites you watch online do a lot, however, there is always a lack of user interaction, many are used to collect Baidu audio-visual resources station, directly to watch, if these film sites can provide Exchange platform, it is not a good choice, perhaps this is only a small point of view of their own, But believe this is always a big market.

This kind of market, actually also can see from another aspect, Exchange platform, on the one hand, QQ group, the other is micro-blog, but many QQ groups, we can talk about the story like the story of the TV drama, this is divided into a QQ group should have, on the other hand QQ group can also provide the latest movie release News, This is also very reasonable in the exchange.

Third: RSS Subscription, can not ignore the functional experience

To make the user a loyal customer, not only update the problem, communication problems, but also to remind users from time to time is the right path, remember us in Taobao shopping, we often can receive once bought Taobao shop sent to the short message that the recent shop has any activities such publicity, so that constantly let users think of, Once you were here, you pay attention to it, so say, in a movie site, if you have the user's information can let users take the initiative to pay attention to us, then RSS subscription is a very meaningful thing, what is RSS subscription, that is the initiative to let users accept some of the latest web site news, In fact, many Web sites have RSS functions, but, but not often for users, if you have this function, then you must provide users with the most appropriate content, such as my content is? I generally subscribe to the content are other celebrity blogs, some of the latest news of the site, if I am interested in the film, Then I must hope that the movie site can directly give me some content to say, today I updated what, there are those you are interested in, and then slowly become a habit, so, a loyal user is produced.

With the help of many functions on the network, can let a new user become a loyal user, and then constantly publicize their brand, can let a lot of things achievements belong to your own traffic, shadow net, http://www.1119.cc/, small movie website, let the world full of movies

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