Talk about how Sogou promotion can bring us much economic value

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Talk about the domestic several big search engine we first thought of is Baidu, second like search, Sogou, Youdao, such as search of the general user knows less, the use of people is very little, of course, as a webmaster or engaged in SEO work friends must know, if you do not know these major search alliance is too out, can be called a big laughingstock.

Domestic Internet search market, Baidu to occupy the supremacy of absolute superiority, even the so-called world's largest search-Google such a outsider also can not seize the throne Baidu in China, so you see Baidu bidding is very expensive, even so, the major small and medium-sized enterprises or individuals have opened Baidu bid promotion, No doubt Baidu is currently China's largest Internet winner, in the latest 2011 "New Wealth" 500 rich List, Baidu CEO Robin Li to 47 billion wealth ranked second, can be seen Baidu's development is really unusual. It's rapid growth, breaking a lot of entrepreneurs or mister on the internet this obscure, said Big little, said small new market, some do a few decades of old companies are far from Baidu such a network company to mercilessly throw behind, unavoidably a bit ashamed. Therefore, the development of the Internet in the current enterprise operation and growth played a key role, absolutely not to be underestimated, especially small and medium-sized enterprises how to rely on Internet search engine rapid marketing, market promotion.

Today, Qingdao SEO is not meant to talk about Baidu, but to talk about Sogou promotion, talk about Sogou promotion can bring us how much economic value. In the morning, Sogou promotion of customer service through the Qingdao Wedding network to find me, asked me if I want to join the Sogou promotion program, the traditional bidding search promotion is generally based on the keyword click to pay, and sogou this promotion is to package the way to promote the year. Traditional PPC can set a number of key words, as long as the account can be free to set the amount of keywords, and sogou This promotion is only a word package for one year, such as "Qingdao wedding Photography" This keyword package year cost is divided into 5000, 4000, 3000, 15,004 levels, The high price of course placed in the front of the position, and the picture of the way to display, no matter how many times the user clicks your ad anyway, a year up to 5000 money promotion fee, in fact, this is the promotion of the dog is not expensive, you know Baidu bidding is 5000, but the problem is, Why Baidu so expensive promotion there are so many enterprises or individuals have joined, and like Sogou or some other search league prices are very low but did not have much to join, the main reason is that Sogou can bring us how much economic value or how can we earn back? may wish to let the Qingdao SEO to do some analysis, Look at how much the value of Sogou promotion.

At present, like my Qingdao Wedding network has been in the major search engine rankings are relatively good, basically the main words of the site are ranked on the home page, discard other search alliance does not say, light to see Baidu, from a few main keywords daily traffic is very limited, although some keyword index looks good, especially "Qingdao wedding Photography" This word, But the search has half is from the peer or photo studio itself search, so, even if I keyword on the first Baidu, then the keyword day IP in 20 or so, a few days ago, my keyword ranked second, the keyword also came to 17 IP. And Sogou, a few main keywords are also in Sogou home, but through such a long period of observation, from the Sogou to the flow of almost 0, occasionally a day will come to 1.2 IP, so if so, 5000 of the advertising fee is almost wasted, on the general user to join Sogou promotion does not have much value. Packet year ads relative click Pay seems to save a lot of money for users, but to calculate, the cost of 5000 yuan a year really may not be able to earn back, because there are not many people use Sogou to search, there is no natural search without a click, no one click Nature will not be transformed. Baidu bid Although the price is high, but at least there are clicks, there is a click on the conversion, so why people even willing to spend more to do the most effective promotion.

For small companies or personal websites like ours, natural to consider spending the least money to do the most effective promotion, we pay more attention to the immediate visible benefits, direct can let us earn money to promote the effective promotion, so Sogou promotion is obviously not suitable for us these have no economic foundation of small companies or individuals. If you have a large enterprise or brand-oriented company or individual, Qingdao seo think you can try to promote, because brand-building is a long-term process, whether it is the traditional bid promotion or Sogou package year to promote, as long as it is paid to promote to a certain extent reflects the enterprise or the company is a certain strength, is to pay attention to enterprise Network Marketing promotion, pay attention to the brand image molding, this is the same as in some enterprises in the CCTV advertising is the same reason, and some companies invested billions or hundreds of millions of of dollars in the CCTV to do publicity, but the actual return did not put into the advertising costs, and even a loss of advertising, But why do companies still have to stick to it, the reason is to shape a brand, rather than focus on the present, because once a brand is molded and deeply rooted, its value is immeasurable, so such as sogou such promotion is not suitable for our general small companies or individuals to do, for us, Because it does not have immediate value, will not produce immediate benefits, we need is down-to-earth, immediate network promotion.

This is not to belittle the meaning of Sogou, as a webmaster, I believe we all hope that the major search engines can highlight their own characteristics, narrowing the gap between each other, so that the webmaster's choice of search engine space is greater, the promotion of users in place. This article only represents the individual position, the improper place please point out! This article by the Qingdao SEO original, reprint please retain the author Copyright (www.0532hq.com), thanks.