Talk about O2O from a successful cross-industry cooperation activity case

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

It has been a long time since I heard O2O on the Internet, although I am also a person in touch with the Internet. Because I've found that a lot of times this concept is just a topic of theoretical research, and the real case is very little, let me feel is very pompous things, such as E-commerce just in the domestic rise that will be the same attitude, so many people think that more than 10 years ago, Ma Yun such people are crazy. Now I, the concept is completely different, I began to identify with this relatively new concept, and this change is through a successful for me, a cross-industry O2O cooperation, perhaps this is the so-called experience will have more cognitive it.

In fact, I was just a grassroots, do a travel site, of course, many people feel that such a grassroots do this kind of web site is daydreaming. Yes, I think so, I do this site is not because I want to make a fortune, so has been the investment has not been much, just their own interest, because I love tourism and I know something about the Internet. And this is one of the participants in the case where I changed my O2O view of the well-known.

In this cooperation, there are three main characters, in addition to my site is a larger 17899.html "> Travel Agency and a local personalized product production company." The former is a national large travel agency in our local branch, the latter is my province's largest personalized production company, and my site does not have any title, I can say this cooperation is a big bargain!

Actually, I started this event, so I am such a comparison with them no qualifications of the site can also participate in cooperation with them, as long as I think of things so that they both think they can get the benefit, so they can let them recognize my ideas and willing to work with a person who does not match their position. In fact, I was in the planning to catch a few key:

First, for travel agencies. As we all know, we often give a little something to us when we go to travel. And now a lot of people who travel often get tired of such things, because they don't know how many years they've been sent, and now I can offer a better gift for their clients to spend less money, so why not?

Second, for personalized products customization company. In fact, their products are some personality things, such as the personality of the Cup, travel book, personality cards, photographic sets and so on, it is their product attributes, doomed to travel groups have countless potential customers. Although this model has been in the country for several years, but such things are still only a few people know, so they want to seek a breakthrough must be more to know. So they have to spend more energy trying to get people who don't know about it, and it's a great idea for me to work with the travel agency. This is because the goal is more accurate and the activity is very strong.

Third, for my own website. I am in fact a grassroots website, simply do not have the ability to send too many benefits to members, and I through with travel agencies and personalized products to customize the company after consultations, respectively, to obtain several hundreds of yuan worth of tourism funds and a number of personalized products customization qualifications. This is very welcome to my website members, and these definitely make the website have a better impression.

Below I will introduce the simple process of our cooperation: is to start to publish the relevant information on my website, so that more people pay attention to this activity, because the front by the travel agencies and personalized products company is willing to give me the gift of the site, so soon there are many people respond, the result is that some people have been the activities of gifts; Of course, for the other two purposes are also achieved, of course, if only so how can we talk about success.

Then is the key process of our activities, that is, let travel agencies no longer send that umbrella or something, but send real-time cards, of course, mainly for more than a day's journey. Travel agencies in the lead tourists outside to play, they take a lot of photos, and then the person in charge of the evening on the selection of every tourist photos to personalized product customization company, let them expedited production, the card is not too conspicuous position of our three logo information, such as name and logo. When they came back for a few days, the cards were sent to the visitors and they were stunned when they said they could send a souvenir book with a 2% draw. Because the beginning also complained how this is not a gift, but because of those things tired, not too much emotion, but see these interesting things instantly become excited. The back of the iron strike, remind everyone if you like to share, the result many people began to consciously share.

The result was obviously a success, and all three were very satisfied, because it was very beneficial to all three. And I can use this process to publish to the website, increased the credibility of the site, and the travel agency with its own network to attract local media coverage, so it is natural that the content of my site also by the way. The head of the travel agency asked me why I didn't let everyone share and then give something, and I explained that if you do that without first giving something, you will feel that the gift was imposed, and that you gave it to us for publicity. And just give it and then share it, and they'll share it willingly, and share it with a happy heart.

Now think back to the success of the O2O activities are very excited, because through their own actual action done once, but also with the company to work together, the most important thing is to do very good results, after the user evaluation is also very good. So, I think the so-called O2O is not on the internet to say, so who will blow, the most important thing is how to do, to ground gas. After you have done it, even if you do not know the concept, after the end of this concept, you will suddenly understand, oh! This is o2o!.

This article source: http://www.shuangfei.com/(by the double fly Travel net original, respect the copyright, reprint please specify the source!)