Talk about the experience of the same city's business owners

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September, after several months of efforts to complete the site's structure and beta, the website finally on-line, finally can see the person, in the heart has a kind of inexplicable excitement, looked at our website, just like our son grew up, has reached 18 years old, may embark on the society, today here on the website construction four months to write some own feeling, is a summary of the previous phase.

Initiation of entrepreneurial ideas

There is the idea of building this same city shopping site at the end of April this year, at that time, friends (that is, now collaborators) inadvertently talked about his in our Dafeng local site for the job, said the site is to promote local shops, to find him to do is to find local shops to talk about cooperation, to help them publicize, collect fees, 55 minutes after receiving the fee, when I heard such a thing, my first idea was to help someone find a shop, also want to divide in half to others, why not do it by oneself, do this kind of website actually does not have any technical content to say (I learn to do the website also did for five years), I said at that time not as we do it ourselves, we can imitate his such website, But he was advertised in a shop, is to introduce this shop to do what, we can take the commodity as the unit, we can put the local store merchandise on our website to display, and then charge the shop rent, I calculate a sum of accounts, there are about 100,000 local shops, each shop every year to charge 100 yuan, A year's income is 1 million, we two people immediately blood spray Zhang, hit, ready to trade in the same city on the stage, think as long as the business to bring benefits, 100 yuan They will certainly be willing to give (now think about the idea is how immature), hehe.

Say dry, go back to the first thing is registered domain name, we are in the market positioning in our county, Dafeng or prefecture-level Yancheng for discussion, and finally determine the location in Yancheng, began to think a lot of Web site name, Yancheng shopping street, Yancheng Taobao ... Friends think that the name of the Earth a little good to remember, is called Yancheng to buy and sell Internet cafes, and the domain name just can register to, and finally registered this www.0515mm.com,0515 is our Yancheng area code, MM is the meaning of the sale, the domain name is relatively short, also quite good remember, we are more satisfied with the domain name

Domain name selected, the following is what program to do the problem of the site, and finally selected the Ecmall program quickly done multi-user mall. Think Ecmall is Sing products (at that time did not know has been sold to the Shopex), trustworthy, now think about this system or there are many flaws, but the team has been working hard, this makes me still full of confidence.

Sweep the street, hard but happy

Website structure Well, the following things are added goods, we have a division of labor, I am responsible for the site, image processing, merchandise upload, friends and shop owners to negotiate, to persuade them to open the shop on our website. The division is done, and we're moving on. At the beginning we are together to find the boss to negotiate, we have laptops, digital cameras, a complete set of equipment with confidence, the first we came to a liquor store, only the boss, we said we are Yancheng sales network, want you to open our website free shop, I said two words, have not waited for us to go on, the boss said don't, we do not need to open our own will open, do not need to open on your website, and then is a very vigilant look at us, as if we are to cheat her money. This let us very frustrated, originally full of passion fell to the lowest point.

Back after we discuss, or first from the Internet, first let the local Taobao shop in our website to open shop, and so on the site of the store to reach a certain number of stores to talk about the physical shop may be easier, so we find on the Internet, and soon there are dozens of shops in our website opened shop, we feel ripe, Can sweep the street, absorbing the first experience of failure, this time not looking for small shops, in the entity there is no business, not to mention the network, friends go directly to the local largest home decoration market, to talk to them, with super communicative ability, one day can also talk about more than 10, and then to help them take pictures, take a good picture brought back to me to deal with, Some businesses even said that, as long as there is effect, do not say 100 yuan, is 1000 yuan, they are willing to out, which gives me more confidence. Although tired, but the heart is still happy.

Encounter bottlenecks, the site from the same city Consumer-to-consumer into the same city

Constantly find shop to negotiate, although also will encounter supercilious look, but is the free shop, and is the whole process has us to operate, so every day or talk to a lot of shops, take back photos more and more, but upload is a problem, because at that time the program does not support the data import Taobao, every product is a merchant or we manually released, A piece of upload, every time can put a person tired to death, and even appeared the cervical vertebra inflammation.

This inefficient repetitive labor of uploading goods to businesses, taking pictures of merchandise, also to the later picture processing, is our most headache, every time to go to the shop, we are the first appointment, to find the business is not busy time to go to the shop to take photos, because of the simple equipment, no professional studio, So it was easy to set up a studio at the time of filming, and everything had to be modified by PS, when shooting to the point of view of the merchandise, a piece of replacement, and then take the paper and pen record the attributes of each item, the price of each item, the brand, after the record, back to the office to use PS to the photo of a piece of modification, But after the revised photos and then upload the site, with the attributes and prices of goods, so just upload a successful product, the cycle of inefficient labor, although at that time also invited a few workers, but still make us all exhausted.

It was uploaded to the site, but far from what we expected, in the site for a long time, the order column is empty, because the first, the price of the merchant to us is his physical store sales price, although it is marked on the Internet, but this price is not acceptable to consumers online purchase price, Second, the city's businesses pay more attention to the display of goods and publicity rather than on the platform of sales, so doomed to these businesses after the release of goods, only intentionally or unintentionally will occasionally think of the shop on the site, but also by the background edit operation of the trouble to hit the updated mood, so basically the site of the goods are rarely updated, is a Shang sale, upload once after the completion of the matter.

The website product does not have the attraction, the shop propaganda has no effect, lets the people pay the money that is impossible, also lets our website in the appropriate time has carried on the transformation.

Sourcing, uploading goods, seeking logistics cooperation

If the Consumer-to-consumer is to win by popularity, then the Business-to-consumer will win by sourcing, how to find high-quality, Low-cost sourcing, is currently the first to do the problem, we think of the wholesale market, think of Alibaba, but these are very large quantity can be purchased, then we have to put all the goods into the whole, that at least to have the strength of Wal-Mart, So began mainly to sell mainly, we spent a few days to find some manufacturers and some of the strength of the first agent (how to find these manufacturers, let them cooperate with us, you can privately and I exchange qq:1259593072), the supplier of the problem solved, and then how the goods are passed up, is also a huge project, at that time did not upload the program, and then Dalian Love Mall days to provide a set of batch upload procedures, with this program, we have a powerful, just half a month, we uploaded 200,000 of merchandise, soon have a business, which let us full of confidence ( Here still want to thank the sky of Dalian, because we did not have any publicity, that our mall is on the right direction, now we basically have a few business every day, although the money is not much, but finally began to make a profit.

Now the next job is to vigorously promote our website, I think relative to the site architecture, marketing is the key to E-commerce, we have a long way to go. But the website propaganda we are still more confused, do not know how to do to spend the least money to achieve the best results, I hope you can get the advice of the master.