Talking about: Four levels of soft paper

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Before writing an article on the soft article, called the Soft wen, must not be good things? "continue today to talk about soft!"

On their own narrow understanding, at present many enterprises and related post practitioners of "soft wen" understanding and understanding, frankly speaking, I personally disagree. Some think that the soft text is introduced products, and some even unclear soft text and news.

A, the news generally must have a thing, has a header, can have the news;

B, the same thing, you can write news, but different angles plus different strokes, can also be written in soft.

C, the news pay attention to effectiveness, the impact of a short time, generally to the network, newspapers and other fast media as the main release; soft text has no time limit, good soft wen has a longer period of influence, can be published in various authoritative, industry, and even research magazines.

The following combination of their own practice and summary, talk about soft paper 4 levels, or call 4 types. Not necessarily accurate, but personal opinion, welcome to exchange:

1), Straight-point type

Directly say how a certain product how good, or throw a question, and then explain how to use the product to solve and so on.

This kind of soft article revolves around the product itself function, the characteristic and so on, but strictly does not call the soft article, because is not "soft" at all.

Features: Around the product, straight to the point

2), skimming type

For example, tell a story, in which inadvertently appear to promote the product or brand name, does not appear frequently, only in the key areas of the past.

This kind of soft paper is generally more just to expand brand awareness.

Features: brand name, superficial

3), silent-run

Analyze the ideas, ideas, opinions, etc. behind the product or enterprise, just as people often say that sales "first let the customer accept you before you accept your product."

This kind of soft wen is taller one layer, imperceptible influence customer, be said embellish thing is fine and silent. But there are two prerequisites: on the one hand, patience is needed, because it does not work as quickly as hard transmission, on the other hand, there is something to say behind the product, which is not applicable to all products or businesses.

Characteristic: The thought viewpoint, the embellish thing is silent

4), Waiting for discovery type

Spread some of the content to help potential users, the occasional occurrence of the article, not even the word product, when the reader approved the article, he went to understand the author of the article, so as to understand the enterprise and products.

This kind of soft wen is like "no self-interest, special benefit" of the live Lei Feng, only the unknown good things, suddenly one day by the people found, and is "overnight fame." But limited to the Chinese media copyright awareness, many media only reprint content, not signed by the author, so it is more suitable for enterprises to open a blog.

Features: Creating value, waiting for discovery

Most enterprises have no patience, on the one hand to brag directly about how good they are. So at present, most of the soft text is to come straight to the point of the water type may be many enterprises are not satisfied, can not complete the expression of their own, but also used very little; The silent type is limited to the use of the premise limit, not reach that level; waiting for discovery is usually too passive.

The first two kinds of quick results, but low user acceptance, the latter two slow, but the user acceptance of high! That is not to say that the enterprise's soft paper to write the highest type of it? Personally, I don't think so! Enterprise's business is different, the enterprise is in different stage, the application of the soft text should be not the same. In the same stage of the enterprise, you can alternately use different types of soft text. Because some people may like to eat "soft" point, and some people may be like to eat "hard" point. Therefore, the use of soft paper also need to speak a little strategy.

Finally summed up the personal "soft wen" most want to emphasize two points: first, soft wen, must be "soft", stiff that is not called Soft wen; second, soft Wen must be able to create value for your readers, even a little, more or less. Otherwise, to others useless words, people who look at, and after looking to believe you?

Let's talk about this a lot, next time. Hope that more enterprises will be "soft wen" this effective means of publicity with good!

Original articles, reproduced please specify the author: Yao Conggang http://blog.vsharing.com/yaoconggang/A1305633.html