Talking about how to popularize small commodity effectively

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The so-called small commodities, that is, the production of decentralized ﹑ variety of ﹑ consumption changes rapidly ﹑ not easily included in the national Plan of Goods. including jewelry, handicrafts, gifts, toys, hardware, cosmetics, office stationery, electronic appliances, apparel knitting, packaging, household items, etc. (the author: Zhao). Before the promotion, we have to market similar products to do analysis and comparison, refining their own product characteristics, at the same time for the market atmosphere, the audience and so do analysis. When these preparations were made, we began to establish promotional programmes. Why, Millet mobile phone can be liked by everyone, a good analysis of it. Now, let's talk about how to promote small commodities, and see below:

One: With the help of B2B,C2C,B2C platform

Example: Alibaba, Taobao

Using platform to do the promotion, mainly uses its platform own resources. Alibaba and Taobao after years of development precipitation, no matter what he is now inside how, how, but he has become our life indispensable things. Taobao's 11-year data show that in the past year the average Taobao sold 48,000 items per minute. The craziest day from November 11, the day of Taobao daily turnover reached 1.95 billion yuan. At the same time, from Taobao sales rankings, small commodities also occupy an important position. The promotion of small commodities is undoubtedly to occupy a favorable market in time. Because his product is updated quickly. Therefore, rather than hard to build the site propaganda, as a result of other platforms to quickly.

Promotion methods: the establishment of shops, with activities, Taobao community publicity-oriented, when necessary, appropriate investment funds, advertising.

Features: Platform of its own customer resources rich, easy to promote comprehensive

Second: SNS community, interest group

Example: Happy NET, Renren

Many people are more puzzled, why should choose this kind of website to do promotion? In fact, many of these sites are young people. Young people's demand for some commodities in small commodities is very large. As long as we catch this part of the crowd. The promotion effect is very obvious. So SNS how to promote, specific can refer to the article I wrote before "Zhao: adhere to four steps to use SNS do network promotion." Here is not much elaboration.

Promotion method: Meet: "Zhao: Adhere to four steps to use SNS to do network promotion"

Features: Consumer focus, suitable for long-term promotion

Third: female buyer community

Example: The beautiful say, Mushroom Street

Beautiful say, mushroom Street This kind of website belongs to the buyer to share the community, but, have to buy sell, this undoubtedly also to the website promotion brought a very good resident place. There are communities, groups, group buys, certifications, products, etc. Make full use of the functions of the site, can be a good promotion of their products. As for how to promote, today this article does not do more explanation. You can sign up for an account and do a good research on his website.

Promotion method: Select Personalized products, multiple account to share

Features: Strong interaction, suitable for the rapid promotion of personalized products

Four: Taobao community, Shopping Forum

Example: Taobao Alliance community, Chongqing Shopping Mania

Chongqing shopping spree Once rage on the Internet, of course, now also good. This type of shopping site is mainly about shopping sharing and communication. Small commodities in the community forum to promote, it is important to share shopping. Therefore, in the preparation of promotional materials, must be in the third party buyer's perspective to consider. For example: I bought the use of this product experience, the use of experience and so on. Otherwise, the post will be deleted as a direct advertisement. The shopping spree forum has everywhere, according to the geographical selection of the concentration of consumer groups to promote. Specific can look at Taobao for the local shopping crowd analysis of the data to make a decision.

Promotion methods: To create experience stickers, share stickers, the essence of the main posts, the post to be true.

Features: Wide range of users, suitable for long-term brand promotion

Five: Weibo marketing

Example: The official microblogging of various brands

Microblogging marketing focuses on interaction. There needs to be an official microblogging and fan interaction to drive consumption. At the same time, it also needs the support of the activity. Therefore, Weibo marketing is primarily a fan, followed by long-term interaction and cyclical activities. At the same time, the activities of the product should have a popular, personality and other characteristics.

Promotion methods: The use of micro-groups and other functions, through the lottery or forwarding activities to promote the product. If necessary, it can be divided by cooperating with high quality account.

Features: Strong interaction, suitable for brand promotion

The promotion of small commodities, we have to seize its characteristics, in the quasi-customer groups to do an effective publicity. The above five kinds of promotion way, actually can cooperate to do. So now Weibo accounts are generic. Then, initially see a lot of webmaster talk about the promotion of small commodities, talk about the most is the bidding and SEO. Of course you have the money and the time, these two methods can be considered. At the time, if you don't have enough money and time. Suggest you reasonable use above promotion way, careful analysis, square can produce effect.

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