Talking about the experience of website development: the channel and method of the profit of Love and Marriage website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, with the "Do not bother", "We date" such a large-scale dating dating programs increasingly popular, dating friends once again become many urban men and women life theme. A variety of dating sites are springing up everywhere. Some well-known marriage websites, such as "Century Jia Yuan", "Lily Nets" and other profit models naturally do not have to say, so more unknown local marriage and love sites should be how to develop, how to profit? Local marriage and love websites seem to be increasingly narrow, the future is not optimistic. In particular, some life service sites (such as 58 with the city, net, etc.) is more in-depth to the local marriage industry, a great deal to occupy the market, making some local small marriage websites in the market no foothold, the future is uncertain. So where should we look for business opportunities to promote the profitability of the site?

(1) Optimize the ranking of SEO, sell advertising position

Rental sales advertising can be regarded as the traditional profit model of the operation of the Web site, by the vast number of network operators recognized. But it is because of its tradition that it leads to some problems. In place to do marriage sites, if not long-term consideration of the future development and construction of the site, just rely on the optimization of SEO rankings, selling advertising to make money, the last will be found, relying solely on advertising as a profit point, can not support a site's long-term operation. Especially in some two or three-line cities, different from Beijing, Shanghai, Guangzhou and other developed cities business philosophy, many wedding companies, makeup, photography, emcee and so on, especially personal businesses will not recognize the network in this virtual business environment to put ads, increase the importance and necessity of publicity, Therefore, only by relying on advertising to make money for marriage and love sites can only be dead.

Therefore, the sale or rental of advertising is required, but not unique. And in the focus on optimizing the ranking of SEO, but also should take out a part of the effort to publicize the importance of advertising on the network, change the traditional wedding company's philosophy, to attract more advertising investment.

(2) Direct cooperation with wedding Company

With the advertisement will be sold to the wedding company's first step, it should be followed by the wedding company, studio, wedding leasing company into further cooperation. That is, in their own website on the success of the wedding to host the marriage of the customer recommended the cooperation of the wedding company, or in the customer to the site when consulting to make the relevant recommendations, in the customer and the entity company to reach a deal, the site from the commission to profit.

(3) Follow the trend and quit group buying mode

Now all kinds of goods, services are popular group buying mode. It is not so much a real discount to do promotions, it is better to conform to the psychology of consumers. Dating sites can also opt out of group buying, whether organizing a sorority, photographing a wedding or other service, and attracting more customers with a slight discount. So the wedding company has a large number of angry, customers also feel enjoy the concessions, the site itself has been a commission, can be said to benefit the three parties.

(4) Expansion of business to electronic commerce

Online shopping is another craze in recent years. Marriage sites can be combined with business-to-business or Consumer-to-consumer form, to quit their shop, selling dating gifts, tokens of love, as well as invitations, invitations, wedding dresses, wedding shoes and other commodities, can improve their website visits, attract more customers, can also increase the income through the shop.

In fact, the local marriage site still has a lot of profit model, not only limited to rental advertising. It is important to keep up with the social upsurge, try a variety of business models, accurate grasp of the customer's psychology, can develop a better way to develop. This article comes from http://www.288.org love hair webmaster writing, reprint retention links, thank you.