Talking about the marketing channel of the unpopular industry

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Unpopular industry has a lot of potential space, the market is not saturated, competitive small, this kind of favorable factors give us a lot of incentives. But all things are pros and cons, all the unpopular industry has a common problem----promote difficult, difficult to promote. People have low awareness of this product, rarely contact with such products, if you have done research, you will find that people are asked to shake his head three unknown. So, since the product is perceived to be low, means we must start our own brand, let the masses know, our enterprise is professional to do this product, please remember our business, when people slowly recognize this product, Lenovo to your business, then, your brand set up.

Then the following is a brief analysis of marketing channels:

One, hard advertising

Big business to go channel. This is known to burn money. Only large enterprises and strong economic backing to support can be, hard advertising is tens of thousands of votes, less than tens of thousands of, many on the billion, really, really burn money, but quick results. To give a very simple example: Suning appliance, is a very famous brand, presumably we all have a little bit of smell? People in advertising but the next full cost. Therefore, the unpopular industry, can make hard advertising, promote corporate visibility, hard advertising can let more people recognize your products.

Second, playing soft advertising

Small and medium enterprises to go channels. This phase for hard advertising to save a lot of money, because of less investment, so by a lot of small and medium-sized enterprises of all ages. Especially for the small companies in the unpopular industry is a must-go channel. Soft advertising is soft, through the way of writing various types of soft text by means of SEO methods, using a variety of platforms, take a variety of promotional channels to promote enterprise products, thereby establishing a corporate brand.

Then I A5 see all kinds of marketing channels, which I am more recognized is: SNS Social platform and SME search engine marketing both the combination

1. SNS is the masses of the platform unpopular industry product awareness is low, then we use social platform, by writing high-quality Soft wen, spread in SNS social platform. Then you write the article is related to a lot of points: first, positioning the mass age group, what do they like? Your article is whether the quality is high enough to attract people to read it. Second, when people slowly recognize this product, people will be in the hearts of your brand, began to search your company's name in Baidu, when there is a certain heat, your keyword rankings will be found to rise very quickly.

This is a social platform, if you want to take this piece, you must do a good job positioning and planning, step-by-step.

2. SEM search marketing, that is, we often mention the SEO. SEO aspect, this I think everybody understands, I also small mention

Inner page: The content of the article related to user experience, must pay attention to; Spiders like original, so less pseudo multiple original; spiders like to regularly quantify the article; catch the spider by the inner chain;

Outside the chain: links to pay attention to the high weight forum every day, blog (Sina netease tianya Sohu) must be raised, Baidu know the Arts library do not let go!

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