Talking about the road of future net sale from the traditional retail giant crocodile

Has studied some foreign shopping websites before, but all belong to the primary level, today carefully looked at Wal-Mart. COM site, although the goods are far below the line of Wal-Mart, but at least than the Chinese Carrefour strong, and if not my information is not blocked is Wal-Mart propaganda work did not do in place, Wal-Mart http://www.aliyun.com/zixun/aggregation/8395. HTML "> Chinese website just stay in the enterprise information display propaganda level, do not have their own online mall business.

From this news, Wal-Mart, including traditional retailers, does not know what online shoppers like, think about what they might be prepared to grasp the many rules and effective strategies of offline retailing, but it seems to have changed in the Internet, Wal-Mart seems to be unable to imagine the supermarket shoppers also like to discuss each other, Left after the use of the evaluation, and the network to the user space and rights are actually given to their own growth of space and rights, before perhaps there are all kinds of negative about the evaluation of goods will affect the product sales and even affect the site sales and brand scruples, but this is the opposite. This also confirms the enormous influence of the UGC (Usergenerate Content) +udc (user decidecontent) of online shopping, where users are no longer just generating content, but using content to influence the choice of the same user base, The resulting content is not in the simple entertainment and appreciation, these by the user experience and experience sharing of content more easily popular, impress users, perhaps the content of the producers do not have a clear purpose, just to meet their own display of personality needs, After the contribution of the content to help others to get a positive sense of achievement to encourage them to enjoy, and proud, the same lack of clear purpose content dissemination is the most persuasive, once applied to the Internet shopping, is the most purchase of transformation of the content.

This is why so many of the forum community Hot Reason, some vertical professional forum users even reached the point of unimaginable, such as poster fashion, decorate the community, browse these forums and content become their daily life part, become their purchase the most important staff, Some time ago studied some users to buy a certain kind of product way, today in the annual meeting Baoshao General's speech to see the astonishing similar but not exactly the same Taobao users to buy the path, online purchase users in the purchase of different products, different sites to buy the way is indeed very valuable research value and significance, It is still in certain commodity categories and specific user stages.