Talking about the user experience of marketing from Skyworth Cool LED LCD TV

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As a consumer, in the purchase of products when purchased to the quality and quantity of products is very important, but good after-sales service and user experience is a major supplement to the product, and to a large extent determine the product in the eyes of the consumer position. In reality, however, businesses that can do the best of both worlds are less aware and less. This article unifies own home buys the Skyworth cool to open the LED LCD television the process to talk about the marketing the user experience. Have the sympathy to help the top.

In general, we are marketing in the display of the advantages of our products, but also to inform the consumer function to achieve the methods and means and should pay attention to matters. Regardless of whether the customer knows clearly, should be accompanied by detailed instructions for customers to participate in detail, so that customers can buy the rest assured that the use of shuxin.

First, the user needs to understand in detail before the experience, to be well prepared

From the user's point of view, users should do a good job in the brand products, brand products inherent in the type of products of the basic understanding of the functions, so as to the overall grasp of the product and in the purchase of questions to seek answers, more convenient for future use.

In this Skyworth cool LED LCD TV purchase process, my family made such a mistake. Cousin has been working in the field, although want to buy a TV, but there is no time to inquire. is catching up with the national Day engaged in activities from Kaifeng back to Zhengzhou, roughly understand a bit on the card purchase machine, back and forth less than one day. Here only by the words of the sales staff, experience the effect of the machine and the first personal feelings, as to the use of details is not known.

Second, marketing staff in the user experience should be done by precept and deed

Marketing staff in the process of sales to the customer to recommend their own products and introduce various functions and preferential policies, this is understandable. After all, this is one of the means of marketing, however, whether the use of products and precautions and should be accompanied by the products (whether it is donated or need to buy later) to carry out the basic introduction, or to guide the simple operation or in the instructions on the instruction Pleaes. This will be more conducive to the user's trust in the product, the trust of the marketing staff and the product of rest assured, shuxin use, to the future of the birth of repeat customers to create opportunities.

And in the course of this purchase, the marketing staff we met seemed not to be perfect. He is only a very one-sided description of the product, in the staff's operation to understand the basic function of the television, as to how the operation of the unknown, the instructions are not exhaustive or even have no relevant content.

Third, after-sales service and product manufacturers should do a good service and advance preparation

About the after-sales service this piece, the after-sales department of the staff is indeed hard enough, this can be understood. However, since the sale, then should be good customer service, the initiative for customer service, rather than let us these rookie to find professional problems. About the manufacturer, the instruction manual this at least must do the detailed point! The good multi-function does not embody, many functions a pen to carry, after all we are not the professional person, before also may not have had this kind of product experience. Details of the instructions, we can save a lot of trouble.

In this purchase, the after-sale attitude is not bad, just a little anxious to get out of the meaning. Install the TV bar, after Ann adjusted a step down, I have not read it, he wanted to go. I hurried to ask the Internet, he said to buy a router, I was wondering how to do it, he left. The other, I can only read the instructions (I did not understand before, very wrong). A look to know, really want to solve the problem in the above are not, Internet search for a long time, and cool K, on the Web page problem did not solve it.

No matter what product marketing, should be practical to take into account the user experience. We can not control the user's advance preparation, but we have to better grasp their own in the marketing mentality and attitude towards customers, with a sincere service to them, and effectively provide them with help and technical support, so that our marketing can do better and better.

This is only according to my personal experience written, and no target for a product, only hope to grow together with you. As for the irregularities, I hope you will correct me. This article by the automobile exploration-Henan Station henan.feelcars.com Responsible editor compiles, starts A5, please reprint.