Talking about the value of domain name the competition of business users

1, the impact of Search engine page search volume of the main factors, mainly is the existing site http://www.aliyun.com/zixun/aggregation/18427.html "> page content on the use of the keyword frequency, Chinese characters, commonly used, The use of these articles is the highest frequency, so the page search volume will be very high, but does not explain its commercial value. The most obvious, you enter the word Google, about 5,370,000,000, and the input "domain name", search to 72,300,000 items, and the former is a difference, but no one dare to say "" than the "domain" value.

2, see a lot of Milou in the introduction of domain names, often listed Baidu and Google's page search volume to illustrate its value. If you carefully analyze Baidu's bidding rankings and hot zone, Google's advertising keyword competition pricing, you will find that the commercial value of a keyword, and its search engine page search volume does not have a proportional relationship.

3, this search volume-oriented domain name values, has affected a large number of farmers judgments. For example, the name of the Olympic champion, such as the protagonist in the current news, such as a series of TV dramas ... These keywords, due to a large number of articles reproduced, hype and lead to a large increase in page search, this can only explain the user's concern and media attention, that is, will lead to the increase in Baidu Index and Google Trends, but business competition may not be valuable. For example, "fan ran" this keyword, once occupied several big search hot List of the top 10, Google search page about 872,000, but in Google's advertising competition only value ¥0.34, that is, and all the words are not competitive, as worthless, Baidu bidding rankings and hot zone, such as commercial competition is also worthless.

4, then should be from what aspect to judge the value of the keyword corresponding to the domain name? The answer is the user focus, search volume and the degree of competition to the comprehensive judgment, such as the following key words, and no commercial value, I believe you can judge a little analysis:

5, in addition, the registration of the domain name also depends on the location of your site. For example, in registering "Zhuge Liang" and "Hung Ming", I believe it is easy to judge but with "Zhuge Liang" good or "Guan Gong" good, can not be considered purely from the commercial value, "Zhuge Liang" as the embodiment of wisdom, can be used for business management, enterprise decision-making science research content of the Web site, or ideas, to do the planning of advisory services trademarks, and "Guan Gong" as a martial, loyal representatives, I searched the relevant trademarks, including a metal anti-theft security door, I feel very appropriate.

The business value of the domain name, or to correspond to the content of the website, if the "Zhuge Liang" used in anti-theft security door, of course, there is no "Guan Gong" so easy to make people produce a reasonable association, that is, if the terminal is to do anti-theft security door, he will feel "Guan Gong" more valuable, and will not choose a competitive keyword, such as "Fan Bingbing".

6, perhaps the charm of the domain name is this, you registered a very commercial value of the keyword, and I registered a very garbage domain name, but does not mean that your investment is more effective than me.