Teach you how to do the promotion of local station

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Local stations and portals and professional stations are different, local stations have portals and professional not have the first local information resources advantages, then how to make use of these resources to do a local station?

From the point of view of the website operation, the content is the kingly way of the website operation. and the local station information is basically very few copy and paste, so the information of local station is always easy to be loved by Baidu Google. I have been engaged in local website information operation for 5 years, the local station information specific sources to share later, today mainly to talk about the promotion of local stations topic.

Local stations in fact, the most important thing is to promote under the line. Online to gather local people if there is not quite a large network platform is very difficult, so do local station promotion should be combined with online and offline, especially under the line. I combine practical experience to analyze the effect of several kinds of offline promotion

1: Scattered leaflets. This way is the most primitive, involved in the human cost is too large, the effect is but the coverage area is too small

2: Street ads everywhere. Or the human cost is too large, to involve every corner of the city, can actually walk a different way every day, but the effect is general, after all, now Chinese residents over 40 years old can surf the internet or not much, this promotion suitable for young people in the majority of places, if you stand in favor of young people, you can do in the vicinity of the school to promote.

3: The local advertisement. There are TV, newspapers, networks, outdoor advertising, but the cost is too large, suitable for a certain size of small or medium-sized enterprises to do the promotion, the effect is very good!

4: Public transport advertising. The author in 2 provincial capital city bus body all look Sohu advertisement, see this way to enterprise image and traffic is very helpful! Advertising on the bus platform is also very good!

5: Joint business activities. This way is suitable in crowded places, such as cinema entrance, supermarket entrance, the effect is very good, generally these places are local young people mostly.

6: Creative Promotion. Remember that there was a cow in Xuzhou, the use of bicycles to pack their own website, this step-by-step to a local marriage site to do it, this way novel, easy to impress people, and the most important is the cost is very low, as long as a brochure on the good, full city cycling, the effect is very good!

7: Powerful union. Local stations if the use of local strong enterprises to promote, then your site has far-reaching significance, and the more powerful enterprises have dealings, you get far more than you pay.

8: Online promotion. The concrete is the old, such as the friend chain and so on here is not narrated.

Here is just some of my experience, although now do not do the local station operation, hope to share the work experience over the past few years to help more to do local station friends.

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