Tell me how to allocate the resource of the chain in the website

Absrtact: We all know to do one thing are primary and secondary, the main good, the secondary things can be solved, or say that this thing is almost done; in our SEO in fact, we also need to pay attention to this piece, the optimization of the station also have primary and secondary

We all know that there are priorities in doing one thing, the main thing to do, the secondary things can be solved, or say that this thing can be done; in our SEO in fact also need to pay attention to this piece, the station optimization also have primary and secondary points, such as we put important keywords with the home page to optimize, Because the weight of the home page is the highest, and more important keywords or competitive more general keywords we use column page to optimize, and the long tail keyword with content page to optimize, so the level of the station also at a glance, targeted to do, so that not only to facilitate the optimization of staff work, but also to the key words ranking plays an important role. After talking about an assignment within the station, the distribution of the resource outside the chain is mentioned below.

The release of the chain is a more cumbersome thing, but do keyword ranking is not missing, for the whole station weight promotion and keyword rankings have played a very important role, but we will find that many seoer in the outside of the chain is not divided into primary and secondary relations, each page and keywords are the same as one, Want for which hair outside the chain for which hair, this will cause some sites appear "foot light" phenomenon, many columns of the outside chain many pages, and neglected a site most important place-home, the following is said outside the chain of resources in the site how to allocate:

The allocation of Web page resources

The website page mainly divides into three kinds, the homepage, the section page and the content page:

1, Home

Home is a site the most important part of the high weight of the home page can be well assigned to each column and content page weight, which is why a high weight of the site to send an article can be a second to collect the reason. In the release of the chain in the individual think should focus on the top of the home page, assuming that we publish 10 outside the chain every day, the home must occupy at least 5 or 6, so that the site in the optimization to take the leading role.

2, Section page

Section page is the first part of the page, under normal circumstances, the weight is also lower than the homepage, the distribution of the outside chain can also be appropriate to reduce, if you can release 10 outside the chain, home occupied 5 to 6, then the column page should be published 2 to three.

3, Content page

Content page is the lowest weight, but also used to optimize the long tail of the keyword page, because in many cases, we do not have to release the chain for the content page, when a site has a certain weight, a lot of content page keywords can produce a better ranking.

II. resource allocation of key words

Outside the chain of publishing in addition to the site page, but also for the key words to do, of course, the site's pages and keywords are complementary, only the page can do the keyword, can let the keyword rank. The following is the key to the outside of the chain resource allocation, mainly targeted keywords, key keywords and long tail keywords:

1, the target keyword

The target keyword is the keyword that the search quantity is bigger, often competitive is also relatively large, so in the optimization is also the focus, of course, many people just start to choose some slightly more unpopular words to do, but anyway as long as we regard it as the key to optimize the word, it should be the layout of the first page to optimize, Therefore, the input of the chain is also a need for more, assuming one day can release 30 outside the chain, then the individual think should be to the target keyword release at least 20.

2, secondary key words

The secondary keyword is relative to the target keyword terms, relatively competitive may be relatively small, so the input of the outside chain can also be relatively less, one day 30 outside the chain, the home page occupies 15, then such words should be allocated 5, 6.

3, Long tail keyword

Long tail keywords are some of the less competitive words, often only a small number of outside the chain can let it rank up, so the input of the outside chain, can also be appropriate to reduce, a long tail keyword may only need to release a few outside the chain, such as Baidu Update, we will find it ranked up, Of course, some of the more competitive long tail keyword, we need to invest more energy.

The above two major points is their own website optimization, the distribution of resources outside the chain of a generalization, said or relatively general, but in the optimization we should be so reasonable to allocate the chain of resources, after all, our manpower is limited, should put more energy in the important work, will let our work more than twice! Of course, sometimes the distribution of the chain is also based on the importance of key words, high conversion rate to decorate, the key conversion rate is of course the focus, this should be combined with their own website situation to do.