Ten mistakes in choosing key words

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Ten mistakes in choosing key words

Network Marketing College http://www.imakecollege.com Yang website Promotion Group 1th: 40500209

The search engine is the website carries on the network marketing the important platform, on the one hand is through the auction advertisement's launch, on the one hand is aimed at the website search engine optimization. Bidding ads and search engine optimization need to choose keywords, but in the selection of keywords there are misunderstandings, enterprises often put a lot of money, but also brought the flow, but did not transform, Network Marketing Institute based on data survey analysis, in the selection of key words in the optimization of the following ten misunderstandings. Avoid these misunderstandings can be better to promote the website, improve the effective conversion.

First, the key words are never used

Some keywords are only used internally, or only a few people know, or create new words, these words customers rarely search the search engine.

Second, not necessarily the hottest keyword is the most suitable

Hot keyword can bring a lot of traffic, but most of them did not transform, formed a waste of traffic, this keyword is not necessarily the appropriate enterprise.

Third, the choice of keywords did not take into account the user intent

Keyword selection, to consider the user's psychology, in order to achieve the conversion of the key words to promote sales preferred. In search, often the performance of the product search is before the purchase of comparison options, and product price search is the choice of consumption.

Select only the generic words without selecting the long tail words

For the site selection of keywords, most of the site has attached importance to the general keywords, did not choose long Tail keywords.

V. The confusion of key words

For some keywords, a word is two concepts, it contains two different meanings, which will create confusion, to choose the most accurate keywords. There is the choice of not related to their keywords, although it can bring traffic, but no transformation.

Six, do not consider the competitiveness of the keyword

There are many web sites have many blindness, not considering their own economic strength and keyword competition, so spend a lot of time or money, ultimately can not get good results.

Seven, can not update keywords regularly

Site keywords are not long-term unchanged, according to the site changes, timely increase and reduce keywords.

Not spending time and energy researching keywords

Often is to get the key words to put on, did not pass the preliminary investigation and analysis, failed to the competitor's keywords to make analysis.

Nine, not necessarily keyword density more good

blindly repeat the page keyword, keyword density is not necessarily to optimize the effect of good, but will let search think site cheating.

Ten, not necessarily put and optimize the number of keywords is good

Often in the launch and optimization, the site's managers would like to put all the keywords are placed inside, such an increase in volume and can not bring about the quality of change, but will be limited energy and funds dispersed.

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