tend to the site brand to layout and promote their own website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The importance of website brand, for a website promotion is self-evident, whether it is SEO or other marketing methods, the most important purpose is to let others remember your site, when their site name in Baidu Index search tools can be found, then that your site has a certain amount of search, Can reflect a certain brand value, such as we are familiar with the A5 webmaster network, the daily "admin5" search volume can reach hundreds of. The embodiment of brand value must be our idea to try to build, but no matter how always inseparable from these two points: the station and outside the station, the following according to their own point of view of the website brand site layout and a promotion outside the station.

One, the station embodies the brand of the website

Station can not only be set up for SEO, for example, many sites even their own brand name is not, the complete title of the setting is to the keyword ranking, a glance can be identified, such as: SEO optimization | website Construction | website rankings-BEIJING SEO company, such a title is simply no way to reflect the site's brand, You should build your website's brand from the following points:

1, the name of the website

The name of the website must be unique, like the above example, the user even if you are familiar with the site, it is not easy to search through the brand words to your site, the best name is simple, popular and the word should not be too long, convenient memory for good.

2, the site's domain name

The site domain name should be registered with the website names, although many well-known sites do not do this, but from the sky-high price acquisition can be seen, domain name and the importance of the brand, such as Taobao Cat (Tianmao), we have to start from small details to facilitate the user memory of the domain name to reflect the value of the domain name.

3, the site title of the set

Site title must reflect the brand of the site, in order to facilitate user memory, we can place the site name in the front, the user first input a keyword into the site, may not remember the site name, the second may be a little impression, the third may be a direct search site name to find the site.

4, logo settings

reflect the website brand logo can deepen the user's memory of the site name, such as Day Cat Mall, will be a lifelike black cat on the logo, the user may look at once can remember it, even in the reality or the network to see the cat when it will associate to the day Cat Mall. Of course, the logo image Alt can also add the name of the site.

5, products or articles in the embodiment

Products or articles often appear in the name of the site, will play a user to deepen the impression of the effect, such as the day Cat Mall, send points: Single piece to send 25 days cat points, the site brand into the product, when the user purchase a product may be able to easily remember; some products can be added watermark, once copied and forwarded by others , you can advertise your website well.

Second, station outside the combination of website brand to promote

In addition to doing a good job in the station layout, others may not know your site, this time to go outside to promote their own site, can be divided into the following forms:

1, question and answer form promotion

This method is a relatively common is also more effective method, such as Baidu know, Soso ask, Tianya question and answer, using the question and answer form to promote the site, as long as do not too obvious, in the user's eyes trust is still very high.

2, picture form promotion

Just a beautiful picture can make many friends have infinite illusion, the promotion of the picture is to seize the user's psychology, some more exquisite, or more distinctive pictures plus the site name, let others know that there is such a site, many friends directly add the URL on the picture, personally think this form is difficult to let users remember, Chinese people are more sensitive to Chinese characters and can display the website name and Web site in the picture.

3, the form of soft text to promote

The power of the soft text must be known to all, now the common ways of soft wen: suspense, news, emotion, intimidation, promotional, story-style, but no matter what way to write soft text, the purpose is only one, is in the article appear your website brand name, let others remember your website.

4, other forms of promotion

Promotion of a variety of ways, in addition to the above three more common and some use QQ group propaganda, links, blogs, forums, SNS promotion and so on, of course, money or someone can combine some of the media, public transport advertising, television advertising, these effects are certainly better than the front, after all, "cheap no good goods, good goods are not cheap."

Station outside the station brand propaganda and build is a long long process, want to let others remember and long-term become a loyal user of the site, then in addition to good promotion, but also to weigh their own site has a few two, always stand in the user's point of view to analyze the problem, may let the website develop better. Article by www.qq2144.com name Daquan feeds!