Tens of millions of dollars to hit brother Sharp costumes

Abstract: The melancholy eyes, the sad son, Gadget Miracle, and the messy hair, are deeply fascinated me. This is a netizen to a network Reds classic comment. Early this year, a network of reds because of the style of the mixed style and

"The Melancholy eyes, the sad son of a gadget, the miracle of the match, and the messy hair, are deeply fascinated me." "This is a netizen to a network Reds classic comment." At the beginning of this year, a network of reds because of the style of mixing style and penetrating force of the eyes, netizens have given a memorable name "Brother Sharp."

As a result of the hot-won netizens, many businessmen fancy "sharp elder brother" three words in the commercial value. Before the media reports, Sharp elder brother Guorong home, the family continued to receive the cooperation of various businesses request.

Today, in a number of companies claiming to cooperate with brother Sharp, a company in Shanghai September 15 this year officially registered to set up a corporation (hereinafter referred to as Shanghai Company), will be the brand of Sharp elder brother, to carry out the sales of Brother Sharp brand apparel.

Tens of millions of dollars to hit brother Sharp costumes

Brother Sharp after hit, finally and family reunion. A netizen pointed out, "sharp elder brother no longer sharp." "Sharp elder brother's entertainment value is also gradually diluted, network constantly out of the network Reds let" sharp elder brother "faded out of the public view. However, businesses are unwilling to waste the business value of a brand like Brother Sharp.

"Sharp elder brother" in the network vibe of modelling-mouth with cigarette, wearing a broken hole jeans, waist tied with color rope, outside wearing a cotton-padded jacket, hand carry LV newest paper bag. Netizens generally agree with the "sharp elder brother" to lead the mixed new trend, and many businessmen and behind the scenes also fancy "brother Sharp" behind the fashion brand value.

"Directly to the name of Sharp elder brother clothing brand, in fact, is a shortcut to the marketing strategy." "The first textile network editor-in-chief Wang forward think," but if through network marketing, upfront investment will be very large. ”

Reporter found that the Shanghai company's industrial and commercial registration, its registered capital of 1 million yuan, mainly engaged in the business for apparel design, manufacture, clothing, shoes and hats, needle textiles, leather products, feather products, bags, toys, jewelry, handicrafts sales, E-commerce.

December 30, Shanghai company formally held a press conference, launched the "Brother Sharp" brand apparel. But in the scene, sharp brother Guorong did not appear. "He is now living a normal life, but still can not face so many strangers, press conference environment he can not adapt." Said Zhangwi, general manager of Shanghai company.

A company official told the Daily Economic news reporter, in order to obtain exclusive and brother Sharp cooperation contract, "the contract cost is very high." ”

Zhangwi told reporters, "We have tens of millions of angel investment before the launch of the brand, but also hired the top Italian designers." ”

"Tens of millions of of upfront input is not much for a company to do online marketing," he said. "The promotion of Italian designers, first of all, may indeed improve the design and quality of clothing, and the second is a gimmick, and the second is a greater possibility," Wang said. ”

There is still a risk of trademark purchase

"We have bought the right to transfer the trademark of Brother Sharp," Zhangwi said, as many businesses are vying for the brand of Brother Sharp. ”

Reporters in the National Trademark Office website found that "sharp elder brother" three words for trademark applications of individuals and enterprises countless, now "Brother Sharp" trademark registration officially entered the bulletin, by the time ranked first is Ruian Baidu trademark Agency Limited.

This trademark application to Ruian Baidu Trademark Agency Co., Ltd. to bring the profit is very considerable, Zhangwi to reporters, compared to the General trademark application for purchase, which is a very high cost, but the specific amount of inconvenience disclosed.

Although the trademark application has entered the notice period, but the Beijing salary evaluation law firm lawyer Piano told the Daily economic news reporter, because the application for registration "Brother Sharp" as a trademark has not been approved, now transfer only trademark application rights, not trademarks exclusive rights, as for "Brother Sharp" The trademark can obtain the State Administration for Industry and commerce approval registration, also needs to pass through the examination only then to know.

There is still a certain risk in buying the right to transfer a trademark that has not been successfully registered, but Zhangwi that "if the registration succeeds, the trademark price will be higher, and we will not be able to wait until then." ”

At the same time, the Shanghai company also bought a domain name. Zhangwi said, "We will be through Brother Sharp's website to sell brother Sharp's costumes." "In order to be able to enjoy the" Brother Sharp "brand, the upfront investment is very huge.

"For such a marketing model, it will take about 2-3 years to make a profit." Wang forward to this expression.