The analysis says the net buys or will replace the mainstream shopping way

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After May 2003, the Beijing subway door began to appear Taobao advertising, when it was only one of many shopping sites, ordinary people simply can not predict it today's impact on the traditional retail industry.

According to the 2007 survey of the new generation of market monitoring institutions, Wal-Mart, Carrefour and other large stores, a store day average traffic is less than 15,000 people, and Taobao daily user traffic of nearly 9 million people.

So is it possible to predict that online shopping will replace the traditional way of shopping? China Youth Daily Social Research Center and Tencent Network jointly conducted an online survey (7115 participants) showed that 54.4% of people in the past year often online shopping, 45.4% of people think that within 5 years, online shopping is likely to replace shopping malls become the mainstream way for young people.

No need to squeeze the bus subway, no longer to wear high heels to go shopping and complain, do not have to buy expensive clothes and cosmetics annoyed, many problems on the Internet can find the perfect solution. You can get the same quality service in your pajamas and slippers when you place your order in front of the computer.

Market analysis in the Netguide2008 China Internet survey shows that the total consumption of Internet users in China was 398.8 billion yuan in 2007. The total consumption is expected to reach 581.5 billion yuan in 2008.

Why do so many people like to shop online? This survey shows that more than 70% of the people choose to buy online because of the rich goods, the choice of large, convenient comparison, inexpensive and not run the mall, save time.

In big cities like Beijing, the cost of shopping is really high. For example, want to go shopping at least to spend a whole day, travel expenses are essential to spend, lunch and even dinner to eat outside, coupled with a day of physical and mental exhaustion, consumption of time and energy than small and medium-sized city people much higher.

On the other hand, more and more young people buy online not only the goods, but also the services they buy. The survey shows that young people most often buy books on the internet, audio-visual, clothing and other goods (84.4%), followed by the payment service (32.6%).

Previously, at the end of each month, the mobile, Unicom's business hall in a long line. Banks are also often overcrowded. I haven't been in line for a long time since I had internet banking and network recharge cards. "said Roger classmate of Hebei Agricultural University. According to Taobao statistics, 2006 sales growth is the fastest mobile phone recharge card products, which also shows that people use online services another trend: payment.

Another obvious trend is that customers ' reliance on online shopping is increasing. In the survey, 69.3% said that when shopping online, they would not mind whether it was a personal shop or a company store. 21.7% are more likely to buy from a shop that is directly run by the company, and 9% tend to shop online.

Ms. Chen, who often shopped online, told reporters that she often went to the shops where the company opened. This shop is usually full of goods, the price is very competitive, quality is also more secure. "However, the company's customer service staff may be slightly worse, the individual seller's services are usually more intimate." ”

Online shopping cakes are getting bigger. At the end of 2007, Baidu, Alibaba and Tencent, the three internet companies with the largest market capitalisation in China, were consumer-to-consumer to the market by China's search giant, the company that announced its foray into Consumer-to-consumer, an e-commerce platform for personal sellers and consumer direct trading. The prosperity of Consumer-to-consumer market has also driven the informationization application tide of small and medium-sized enterprises. According to the evaluation results of China Electronic Commerce Association Information Evaluation Center, as of 2007, more than half of the small and medium-sized enterprises have carried out the application of information technology. Jack Ma, Chairman and chief executive of Alibaba Group, has threatened to dominate the future of global trade and E-commerce.

However, there are still many problems with online shopping. At present, China's cosmetics and mobile phones are the largest online transaction volume of goods. Taobao, customers will often find: a Lauder Mascara 18 Yuan, L ' oreal Moisturizing Foundation honey as long as 42 yuan! How many people can resist such a low price temptation! However, many people who buy ultra-low-priced products immediately understand when they open the package, the purchase is actually a fake on the stall.

In the forum of major shopping websites, almost every day, netizens tell about their cheated. The survey found that 72.2% of the people worried about the quality of goods is difficult to guarantee, 65.9% of people worry about online display of goods and buy goods inconsistent. 12315 Consumer Complaint Center data show that in 2007, the total number of Internet service complaints received 888, and online shopping complaints accounted for 323, an increase of 28.7%, accounting for the total number of internet complaints 36.4%.

In the past, a lot of people worried about the security of online payments, only 24.9% of the respondents said they were worried. "I have been worried about this before, but now many shopping sites have set their own special payment methods as a third party, the buyer can receive goods and confirm satisfaction and then let the third party payment, consumers have mastered the initiative of buying and selling, worry less." "The Liu Yan students of Hebei Normal University are very satisfied with this setting." Another set of data suggests that people who trust online bankers reach 49.4%. Last year's survey data showed that 89.7% of people worried about the safety of internet banking last year.

The survey, 35.5% of people think that online shopping will not replace the traditional way of shopping malls, more people (45.45%) is full of confidence in online shopping.

Mr. Xu, who has just arrived in Beijing, has rented a satisfactory house on the Internet. This gave him a big increase in confidence in online shopping. According to him, "Now the city to clean up a lot of small ads, some rental, selling information posted on the outside to keep a long time, the intermediary charges are too high, it is OK to search the Internet." Enter the city, area, acceptable price range, want to find, and can choose private or intermediary, very convenient. ”

At the same time, Mr. Xu also found that more than just renting, online buyers are also growing rapidly. "Even real estate such as hundreds of thousands of, millions of transactions can be done online, what can not be online?" "said Mr. Xu.