The big players in the summer tour

The deaths of three Chinese students studying in the Hana air crash cause domestic public opinion to "denounce" the study tour extensively. At the beginning of May, the summer travel season before the advent of the network has done a special report on why the organization is keen on study tours and summer camp? Introduces several main modes of tour, what are the major players in this field? What are their "selling points" and how they operate? Remove some travel agents, inbound and outbound service companies to carry out the study tour business (about half of the total industry), training institutions involved in the travel business are several categories: Australia, Kai Tak, Neu Tong and other intermediary institutions, such as the New Oriental, Global IELTS, EF and other language training institutions, primary and secondary school counseling and other training institutions, And to summer camp, such as the main independent institutions (such as learning and think just acquired the century Matilda). Study abroad institutions: to study in order to pave the business of studying abroad intermediary agencies. This kind of study tour project runs generally earlier, the operating time is more than eight years or even 10 years. They will be packed as "micro-study", positioning for study abroad, so the target group is mainly concentrated in the next few years with students willing to study. "We hope that the students to study in the Department of transformation, and ultimately by us to send them to the original school tour, this is the positioning of our services, Australia is a group, is not a study tour company, the Australian tour in charge of the media interview, has been on the tour business has done as stated. The Australian model is also a large-scale study of intermediary agencies generally adopted the model: have their own travel agents, have entry and exit qualifications, tour business does not outsource, all their own operations, so the price is slightly higher. To classic North American elite Tour For example, the new 18-day line pricing 41900 yuan/person, Kai Tak 22 days Line quote 49800 yuan/person. Several unique, new to the United States most projects, the next is the UK project, to provide study tours customization, the consumer reserve the main information on the official website (departure time, location, travel to the country, the number, etc.), can be customized according to the needs of the tour business; Although there are many projects in the United States and UK, there are also many options Another feature tour services, such as the 2013 Australian Vienna Youth Music Festival, Kai Tak to do North American business, in addition to the traditional American line, many Canadian lines. Language training institutions: The main course of study tour the second category is the new Oriental, Global IELTS, EF and other language training institutions. Global IELTS Tour slogan "The most refined, most professional, most complete", only the United States has 14 lines, each line has 1 to 6 battalions (study tours). Its characteristic is the VIP Small regiment (15 people), but the traditional tour group is generally 20 to 30 person's scale. The tour group is usually equipped with two teachers, one of which has TOEFL, IELTS teaching experience, and some projects even have overseas teaching links (generally two or three half-day). Ancillary services are held by third parties. In terms of fees, North America's top elite schools are priced at $35800 for 15 days. Global IELTS Beijing President Wang Yaoning so explain the study tour business, "study tour is one-stop service, not to say that students come back from the end of the tour." Every student we will give him free study planning and career planning, excellent students will also have some activities, such as giftSome TOEFL, IELTS courses and so on. We hope that students in the process of long-term consideration of the future study tour plan. The Global IELTS Study tour represents the general pattern of language training institutions: language training + travel, and services provided by third party travel agencies. EF's slogan is "Overseas Study tour: learning English to travel the world!" "Also mainly in the course of language immersion and counseling;" The New Oriental International Study tour also adopted the foreign institutional cooperation model (IE outsourcing), with the new Oriental staff. Because of the early (2005), the new Oriental Study tour routes more (more than 15 in the United States), features such as the Japanese animation tour camp, the United States Youth Congress delegation growth camp, etc. also more. These institutions in the study of students to obtain, in addition to the launch of the portal ads, the purchase of keywords such as Baidu, there are institutions/schools to return to the point of cooperation. A "Global IELTS international Travel Channel Cooperation Letter" disclosed, cooperation institutions, institutions to provide return service fees, British and American Australia plus 2000 yuan/person, Singapore 1000 yuan/person, the United Kingdom, Japan and Taiwan 500 yuan per person; If you can form a group of 15 people, you can give a teacher travel places. The third category is the Longwen and the school counseling institutions. This type of institution has the advantage of enrollment, early mainly to export students to earn a return point, because the business threshold is low, gradually involved. However, there are generally fewer routes, North America, Europe, Asia and Australia, Longwen a total of 5 lines, learning a lot of 10 lines. Two home are the main "personalized tour".