The bottleneck of Weibo marketing: How to set up the intersection between Weibo and customers

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In modern times, we almost all play micro Bo, we have their own micro-bo, like each of us have their own QQ number, we release their feelings, Brush micro bo, chat, do marketing, Micro Bo Let us now life to the information into a big step. With the popularity of microblogs, a lot of people also see the business opportunities in Micro Bo, has Weibo marketing value and prospects, but to do is two-level differentiation, some people do very good, some people can only impulse micro broad sea of "navy", this is why? is actually two words--intersection.

We build circles that intersect with customers--this intersection is called the market.

Weibo marketing is a one-to-many marketing model, in which you have to find your own potential customer base, and make sure that these people are Weibo users. There are many people use micro-blog to do veterans market, middle-aged and old market, but this part of the people is not a micro-BO users, or no large microblogging user base, then your microblog marketing is no purpose, there is no result, so failure is an inevitable result.

We're publishing things that intersect with customers--this intersection is called demand.

What our microblogging platform publishes every day is an ocean of information, in this ocean customers will see a lot of information every day, some are friends of the mood, there are some obvious ads and some are we do marketing, if let our marketing content received by customers and not into the ad heap, Is our microblogging marketing to achieve the part, and this part is our content, how to let our micro-Bo Cheng for the customer's innermost needs of that part, let our microblog become their treasures, this is the microblog marketing.

The purpose we reach is the intersection of the customer--this intersection is called Trust.

What is Weibo? In fact, micro-Bo Frankly speaking, Micro Bo is a display platform, is a customer service to do the display platform, a customer service satisfaction feedback platform. And only such a real show can make our microblogging more authentic and credibility, so that more and more people think we are good, can be trusted, and so our micro-Bo marketing effect is obvious. And this is a slowly accumulated, slowly precipitate, and then constantly burst out of the process, so must establish trust with customers.

Our future is in the direction of our customers--this intersection is called frequency.

We have all heard of resonance, the energy that resonance can produce is enormous, even immeasurable. In the process of microblogging marketing, our future development direction will be with the customer for the future direction of development intersection, so that customers are willing to follow you, from a new customer to become an old customer, and then become the backbone of our micro-BO marketing, the establishment of our micro-BO platform a network of contacts.

Summary

Microblogging marketing needs to intersect also must have intersection, and only the intersection and micro-bo marketing, customers with the same frequency, our microblogging marketing can be in the right direction to develop, harvest to unexpected results. This article by the Chinese journal World http://www.qikantiandi.com/qkdl/Original Webmaster NET, reproduced please indicate the source, thank you for your cooperation!